Apple Podcasts is adding video support this spring, finally catching up to competitors like Spotify. According to Apple’s announcement, listeners can switch seamlessly between audio and video from the same point, whilst creators gain new monetization options through dynamic video ad insertion.
Seamless audio-video switching arrives
The standout feature lets listeners start with audio during commutes, then instantly switch to video at home — picking up exactly where they left off. Apple Podcasts now supports video delivery using HLS (HTTP Live Streaming), which the company describes as “a new standard for podcasts that enhances the experience without interrupting existing features.”
In practice, this means followers, downloads, and engagement metrics continue working as before. Your subscribed shows simply gain a video option when creators provide it. The implementation sounds more elegant than Spotify’s approach, which often treats video and audio as separate entities.
Creator monetization gets video ads
Apple emphasises creator control over monetization — you choose your hosting provider, ad partners, and business model. The company maintains its “open platform” philosophy, avoiding the revenue-sharing models that some competitors impose.
For the first time, creators can dynamically insert video ads, including host-read advertisements, through their hosting partners. This delivers targeted campaigns whilst maintaining full creative control. Given Apple’s record-breaking services growth, the timing suggests video podcasts could significantly boost creator revenues.
Hosting partners ready for launch
Video delivery works through existing podcast hosting providers, maintaining current tools and workflows. If you publish through Acast, Art19, Omny Studio, or Simplecast, you can start preparing video content now.
Apple is expanding HLS availability over time, with more hosting providers gaining access. Standard RSS video feeds remain available through many providers, though the new HLS implementation promises better integration with Apple’s ecosystem.
UAE podcast scene could benefit
The update arrives as Apple continues investing in regional content, including its recent best podcasts selection for UAE and Saudi Arabia. Video support could particularly benefit Arabic-language podcasters who often rely on visual elements to engage audiences.
Local creators using supported hosting platforms can prepare video content ahead of the spring launch. The seamless switching feature addresses a key challenge for Gulf audiences who frequently move between mobile and home viewing throughout the day.
Apple Podcasts video availability
Video support launches this spring globally, with no specific UAE timeline announced. The feature will be available through compatible hosting providers, with HLS support expanding over time.
Creators can begin preparing video content now if using Acast, Art19, Omny Studio, or Simplecast. Standard RSS video feeds remain available for creators using other hosting platforms.