Ford has launched Ford Racing Parts in the Middle East, and Bronco owners are first in line. The company says the region is the first outside North America to get the customisation programme, which Ford says took more than two years of testing, validation and regional assessment to develop.
The rollout is phased. It starts with select Bronco models from the 2021 model year onward, and Ford says the catalogue is expected to grow with more parts and nameplates over time. It hasn’t named the models or given dates. Ford’s UAE Bronco page already includes an “Explore Ford Racing Parts” link that points to the myfordaccessory.com catalogue.
Abdelrahman Alzarooni, Icons Specialist at Ford Middle East, said the launch answers customer demand for “authentic performance and accessory upgrades designed for the Middle East” and is backed by Ford warranty. Ford says parts installed by an authorised distributor carry that warranty, which is the main pitch against aftermarket tuners.
What’s in the first Bronco catalogue
Ford has launched with four products. They cover power, ride height and lighting, which are the usual first stops for desert and trail builds.
| Part | What Ford says |
|---|---|
| Performance calibration/tuning upgrade | An average 15% gain in powertrain output, with throttle mapping tailored for high-speed desert driving and rock crawling |
| Off-road suspension lift kit | A 2-inch lift for more ground clearance |
| RIGID 360-Series lights, mirror-mounted | 4-inch units producing 8,600 raw lumens in a “Drive” pattern |
| RIGID SR Series roof light bar | A 40-inch bar co-developed by Ford Racing and RIGID, designed for factory mounting locations |
Ford hasn’t said which Bronco engines or trims the 15% figure applies to, and it describes the number as an average. The roof bar’s use of factory mounting points should make for a cleaner install than a universal bar, and Ford says it targets an integrated OEM finish.
How to buy
Ford directs customers to myfordaccessory.com or their local Ford distributor. The release doesn’t list prices, so owners will need to request a quote. It also doesn’t list the countries covered beyond “the Middle East”.
Which Broncos can get Ford Racing Parts?
Ford says the parts are available for select Bronco models from the 2021 model year onward. It hasn’t published a trim-by-trim fitment list in the release, so check with your distributor before ordering.
Are the parts covered by warranty?
Ford says Ford Racing Parts installed by an authorised distributor are backed by Ford warranty. It hasn’t detailed the terms, so ask your distributor what applies to your vehicle.
Will other Ford models get the parts?
Ford says the catalogue is expected to expand to more parts and nameplates over time. It hasn’t named the models or given a timeline.
