e& Business Pro AI, the telco’s new broadband line for small and medium-sized enterprises, bundles Microsoft Copilot into its business plans at no additional cost. The launch lands as the UAE leads global AI adoption, and the announcement, via Zawya, extends a partnership that has already produced an AI centre of excellence in Dubai with Intel.
The plans pair faster business fibre with Microsoft 365, Teams and antivirus licences, a firewall, cloud PABX and a website builder under one subscription and one bill. Speeds start at 200Mbps on the single-user pack and top out at 1Gbps on the ten-user tier, priced from AED 1,095 a month (VAT excluded) to AED 3,375 a month.
SMEs play an essential role in the UAE economy, but many continue to face cost and implementation barriers when adopting advanced AI tools. By including Microsoft Copilot within eligible Business Pro AI plans at no additional cost, alongside faster speeds, we are making AI-powered productivity more accessible and better supported for businesses.
Esam Mahmoud, senior vice president, SMB sales and marketing, e& UAE
The pitch is one provider and one monthly bill instead of separate software licences and multiple vendors. Copilot for Microsoft 365 normally runs to AED 1,323 a year through e&, so the bundle removes a recurring licence cost for businesses on eligible plans.
What is e& Business Pro AI?
Business Pro AI is e&’s SME broadband line with Microsoft Copilot included, combining fibre connectivity, productivity tools and AI assistance in a single subscription. Copilot handles routine work — drafting emails, summarising meetings, analysing spreadsheets — that otherwise eats staff hours. Customers can subscribe or arrange a consultation via their account manager or by calling 800-77333.
e& Business Pro AI and the UAE’s AI lead
The launch lands a week after e& became the first operator in the region to embed agentic AI into its business mobile and internet plans, alongside its sovereign GPU capacity. Microsoft’s latest AI Diffusion Report puts the UAE at 70.1 per cent of its working-age population using generative AI — the highest rate in the world — and the company has separately brought UAE sovereign AI agents into Microsoft 365 Copilot. The bundle attacks the gap between the country’s adoption and the cost barriers SMEs still face.
What is Microsoft Copilot?
Microsoft Copilot is an AI assistant built into Microsoft 365. In Word, Excel, Outlook and Teams it can draft emails, summarise meetings and analyse spreadsheets, automating routine office tasks.
Which e& Business Pro AI plans include Copilot?
Copilot is included on eligible Business Pro AI plans at no additional cost. e& says businesses no longer need to buy software licences separately; the telco advises contacting an account manager to confirm eligibility for a specific plan.
How do UAE businesses sign up for e& Business Pro AI?
Businesses can subscribe through their dedicated e& account manager or by calling 800-77333. The plans are also listed on e&’s business internet page.
