Every Apple price confirmed for the UAE
Apple announced five products on 9 September — the iPhone 18 Pro and 18 Pro Max, the iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 — and put all of them on its UAE store the same night. Below is every confirmed AED price in one place — phones, watches, AirPods, cases and straps — with the storage tiers Apple only publishes at checkout.
iPhone 18 Pro, 18 Pro Max and iPhone Duo prices
| Storage | iPhone 18 Pro | iPhone 18 Pro Max | iPhone Duo |
|---|---|---|---|
| 256GB | AED 5,099 | AED 5,499 | AED 8,499 |
| 512GB | AED 5,949 | AED 6,349 | AED 9,349 |
| 1TB | AED 7,649 | AED 8,049 | AED 11,049 |
| 2TB | AED 10,199 | AED 10,599 | AED 13,599 |
Two things stand out. The 18 Pro starts at exactly what the iPhone 17 Pro Max cost last year, so Apple has absorbed a year of component inflation at the entry point. And the last storage doubling is punishing on every model: going from 1TB to 2TB costs AED 2,550 on all three phones, which is more than an entire Apple Watch Series 12.
A 2TB iPhone Duo at AED 13,599 is the most expensive iPhone Apple has ever sold in the UAE. Our full iPhone Duo breakdown covers what that money buys, and the iPhone 18 UAE hub tracks the whole line-up.
Apple Watch prices in the UAE
| Model | Price |
|---|---|
| Apple Watch SE 3 | From AED 999 |
| Apple Watch Series 12 | From AED 1,599 |
| Apple Watch Ultra 4 | AED 3,199 |
Series 12 and Ultra 4 both hold last year’s prices exactly. Cellular, titanium and Hermès versions cost more; Apple prices those at checkout rather than in the press release.
AirPods 5 prices
| Model | Price |
|---|---|
| AirPods 5 | AED 549 |
| AirPods 5 with Wireless Charging Case | AED 629 |
Worth flagging: Apple’s press release quoted AED 539 for the standard model, but the UAE store lists AED 549. Full details are in our AirPods 5 launch story. The 629 model, which adds force-sensor volume swipe and five hours of playback with ANC, matches.
Cases, straps and accessories
| Accessory | Price |
|---|---|
| TechWoven Case with MagSafe | AED 269 |
| Clear Case with MagSafe | AED 219 |
| Silicone Case with MagSafe | AED 219 |
| Wrist Strap | AED 119 |
| Crossbody Strap | AED 269 |
| iPhone Duo Case | AED 319 |
| iPhone Duo Folio with kickstand | AED 529 |
| iCloud+ | From AED 3.99 a month |
The Crossbody Strap costs the same as a TechWoven case. New this year, the redesigned Clear Case works with both the Crossbody and Wrist Straps.
When you can actually buy these
| Product | Pre-order | On sale |
|---|---|---|
| iPhone 18 Pro / 18 Pro Max | Saturday 12 September, 4pm UAE | Friday 18 September |
| AirPods 5 | Already open | Friday 18 September |
| Apple Watch Series 12 / Ultra 4 | Already open | Friday 18 September |
| iPhone Duo | Friday 16 October, 4pm UAE | Friday 23 October |
iOS 27 and watchOS 27 arrive free on Monday 14 September. The iPhone Duo ships with iOS 27.1 instead, because it is five weeks behind the rest of the line.
What Apple has not priced yet
AppleCare+ tiers vary by product and are only shown during checkout. Trade-in values move weekly — Apple currently quotes between AED 160 and AED 3,260 depending on the phone you hand over. Carrier bundles from e& and du usually appear a day or two before pre-orders open, and they are where the real UAE discounts live. We covered every announcement as it happened in our launch night live blog, and not every feature Apple demoed reaches the UAE.
Is the iPhone 18 Pro more expensive than the iPhone 17 Pro in the UAE?
No. The 18 Pro starts at AED 5,099, the same figure the iPhone 17 Pro Max launched at. Apple raised nothing at the entry tier despite a global memory and storage squeeze.
How much is the cheapest new Apple product from the September launch?
AirPods 5 at AED 549. The cheapest new Apple Watch is the SE 3 at AED 999, which carried over from last year.
Why is the iPhone Duo so expensive?
AED 8,499 buys a 7.6-inch inner display, a 100-plus component hinge, grade 5 titanium and a dual-battery system. It is Apple’s first foldable, and first-generation foldables have never been cheap.
Do these prices include VAT?
Yes. Apple’s UAE store lists prices inclusive of 5% VAT, so what you see is what you pay at checkout.
