Bloomberg’s Mark Gurman expects Apple’s September event to carry eight new products, led by the foldable iPhone Ultra alongside the iPhone 18 Pro and Pro Max. He lays out the full lineup in this weekend’s Power On newsletter.
The lineup: iPhone 18 Pro, a foldable Ultra and more
| Product | What it is |
|---|---|
| iPhone 18 Pro / Pro Max | Flagship upgrade, due at the event |
| Foldable iPhone Ultra | Apple’s first foldable — the main attraction |
| Apple Watch Series 12 | Annual watch refresh |
| Apple Watch Ultra 4 | Rugged flagship watch |
| Apple TV 4K | New set-top box, ready this fall |
| HomePod mini 2 | Second-generation mini speaker |
| HomePad | Apple’s first smart-home hub; preview plausible, launch between October and early next year |
As for the actual products set to be unveiled, the main attraction will be the foldable iPhone… Also on the agenda: the iPhone 18 Pro and Pro Max, along with the Apple Watch Series 12 and Ultra 4.
Mark Gurman, in this weekend’s Power On newsletter, via 9to5Mac.
The new Apple TV 4K and HomePod mini 2 are reportedly ready for the fall, and the HomePad — Apple’s first smart-home hub — could get a September preview ahead of a launch between October and early next year.
Gurman also expects a revamped iPad mini, but groups it with October alongside the M6 MacBook Pro. Not on his list, but previously rumoured: AirPods with cameras, a third-generation HomePod and a security camera.
What it means if you’re shopping in the UAE
The UAE is normally a first-wave iPhone market, so expect local pricing in AED to land with the announcement rather than before it. Two recent tbreak stories frame the likely direction: Apple raised iPhone 17 prices just before this cycle, and the Ultra has been tipped around AED 9,000 — with the foldable expected to be the hardest iPhone to find at launch. Apple’s entry into foldables also arrives as Samsung’s lead narrows.
Apple has not confirmed a date for the event. Gurman’s report points to a mid-September launch window, with pre-orders reportedly opening shortly after.
When is Apple’s September event?
Apple has not confirmed a date. Bloomberg’s Mark Gurman points to a mid-September launch window, with pre-orders reportedly opening shortly after the event.
What is the foldable iPhone Ultra?
It is Apple’s first foldable iPhone, expected to sit above the Pro Max as a new premium tier. Earlier tbreak reporting put it around AED 9,000 in the UAE, with tight supply expected at launch.
Will the new Apple products be available in the UAE?
The UAE is usually a first-wave iPhone market, so local availability tends to follow the global launch. Prices in AED typically land at the announcement; nothing is confirmed until Apple’s event.
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