At Anker IFA 2026, the company announced plans to gradually bring its five consumer technology brands under one name, while new products and the unified identity move towards Gulf markets.
The change covers Anker, eufy, soundcore, SOLIX and eufyMake. Existing products, packaging, digital platforms and retail environments will transition over time, with new products moving first to the Anker identity. The company says it serves more than 200 million customers across over 180 countries and regions, after starting as a charging company in 2011.
Anker IFA 2026 puts one name across five product lines
Anker says the brands will be presented through two groups: Anker For You, covering charging, audio, video, health and creative tools; and Anker For Home, spanning security, robotics and home energy.
The product announcements include the MagGo Power Bank Pro 2, a magnetic battery with a built-in cooling fan and 25W Qi2.2 charging. The company says it can take an iPhone 17 Pro to 50% in 25 minutes, while its cooling system keeps the unit below 36°C during charging.
Anker also announced the Laptop Charger Pro, which recognises connected Mac and Windows laptops and applies an 80% charging limit in Care Mode. In audio, the soundcore AeroClip 2 Pro uses the THUS AI chip for call recording, transcription and summaries. The company also announced new Space headphones, Liberty Buds and sleep products.
Anker MindBase is the other major piece. The local AI hub connects compatible devices, processes decisions on-device and stores household data locally. It will sit at the centre of new security products, including cameras and sensors, alongside new robot vacuum and lawn-mower products. The SOLIX Solarbank Max adds home energy storage with 7kWh capacity, expandable to 42kWh.
“Bringing these technologies together under one Anker name gives us a stronger and clearer platform for the next stage of our growth in the region, while allowing us to introduce increasingly connected experiences built around the same promise of Ultimate Innovation.”
Jeffrey Liu, Regional General Manager for Anker Innovations in MEA
When will the new Anker products arrive in the UAE?
Anker says the IFA products should reach GCC markets in the coming months. UAE availability through the Anker UAE store, selected retailers and e-commerce platforms will be announced separately. No UAE prices or exact launch dates have been provided.
The company will open its first standalone Anker store in Berlin on September 5. IFA’s official exhibitor listing confirms the company’s presence across smart-home, charging and other product areas. Anker’s UAE direction follows its existing portfolio, including MindBase’s earlier local-AI announcement and Anker power-bank coverage.
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Will existing eufy and soundcore products be renamed immediately?
No. Anker says the change will happen gradually, with new products moving first to the unified identity while existing products, packaging and retail environments transition over time.
Will Anker’s rebrand change product warranties or customer support?
Anker says warranty coverage, customer support and service will remain unchanged during the transition.
What is Anker MindBase?
MindBase is Anker’s local AI home hub. It connects compatible devices, processes AI decisions on-device and stores household data locally instead of relying on cloud processing.
