TCL turned IFA 2025 into a full-scale showcase. The brand brought its QD-Mini LED flagship C8K TV with Audio by Bang & Olufsen, an ultra-wide Dual 4K monitor, a wireless speaker that works with Dolby Atmos FlexConnect, a fresh push into smart home with NXTHOME, and an AI companion robot, AiMe. The sports theme tied it all together, leaning into the run-up to Milano Cortina 2026.
C8K QD-Mini LED TV: flagship focus
TCL’s headline act is the 2025 C8K Premium QD-Mini LED TV. It pairs a CrystalGlow WHVA panel with a near borderless design and audio tuned by Bang & Olufsen.
- QD-Mini LED aims for OLED-class contrast with higher peak brightness
- Virtually ZeroBorder design for minimal distraction
- Audio by Bang & Olufsen for a cleaner home cinema setup
- TCL’s QD-Mini LED journey dates back to 2019
For context, TCL has been iterating on QD-Mini LED since launching the first model in 2019. The idea is simple: precise Mini LED backlighting paired with quantum dots for wide colour gamut and high brightness. TCL is also pushing for larger screen sizes and increased efficiency, claiming longer panel life and lower energy consumption compared to traditional approaches.
Audio moves: Z100 Wireless Free Sound Speaker and Dolby updates
Home theatre got attention too. TCL demonstrated the Z100 Wireless Free Sound Speaker working with TVs that support Dolby Atmos FlexConnect, allowing you to place the speakers where your room allows and let the system handle the tuning.
- Flexible placement with Atmos FlexConnect support
- TCL says Dolby Vision 2 is “planned to come soon” on upcoming TVs
- A cleaner path to immersive audio without complex wiring
If you care about tidy living rooms and less cabling, FlexConnect is the bit to watch. TCL’s Dolby Vision 2 plan signals its intent to keep the TV stack current for new HDR formats as they land.
Beyond TV: ultra-wide monitor and AI-ready appliances
TCL isn’t just talking TVs. The 57R94 Dual 4K ultra-wide monitor features QD-Mini LED technology in a productivity- and gaming-friendly form factor.
- 57R94 Dual 4K ultra-wide for gaming and multi-window work
- FreshIN 3.0 AC with AI Health, Voice Control and energy-saving modes
- Free Built-in Refrigerator with T-Fresh for cleaner storage
- SuperDrum Series Washer & Dryer with Wi-Fi and Auto Dose
Under the hood, TCL’s human-centric AI utilises Eagle Lab’s Turing Platform across TVs, air conditioners, refrigerators, and laundry to personalise settings and conserve power. The aim is practical: quieter AC, smarter dosing in washing, and simpler control across devices.
AiMe and the Olympic tie-in
TCL AiMe is billed as a modular AI companion robot. It made its European debut at IFA, featuring animated expressions and hooks into smart living features.
- Modular AI robot with lifelike expressions
- Meant to add character to daily routines
- Part of TCL’s wider push into playful, connected homes
The booth leaned into sports, reflecting TCL’s Worldwide Olympic Partner status. A Winter Olympics zone with mascots Milo and Tina helped bring the Milano Cortina 2026 theme to life and kept the show floor busy.
NXTHOME: art-minded smart living
NXTHOME made its global debut, sitting at the intersection of smart home and interior design. It brings TCLArt’s “Inspire the Artists of Tomorrow” vision into partnerships with names like Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938 and Alcantara.
- Blends smart solutions with lifestyle appliances
- Curated zones: kitchen, living room, home theatre, gaming, bedroom
- Puts design and materials upfront, not just specs
The message is that modern homes can be connected without looking like a lab. NXTHOME packages tech with materials and furniture so the kit blends in, rather than standing out. More details sit on TCL’s regional page for IFA updates.
FAQs
What is TCL’s C8K TV?
TCL’s 2025 flagship QD-Mini LED TV with a CrystalGlow WHVA panel, Virtually ZeroBorder design and Audio by Bang & Olufsen.
Did TCL confirm Dolby Vision 2 support?
TCL says the next generation of Dolby Vision is planned to arrive on TCL TVs to further improve viewing. Timing and models were not specified.
What is NXTHOME?
A curated smart-home concept that mixes TCL’s appliances and displays with premium design partners to bring a more art-led look to connected living spaces.
