KEY TAKEAWAYS
  • Qatar’s Snapchat users are more likely to click sponsored posts and swipe up on Stories than the GCC average. 
  • The audience skews affluent, young and predominantly Qatari nationals.
  • Strong interests include health, fitness, beauty and fashion. 
  • Cultural engagement extends offline, from museums to heritage sites. 
  • Findings come from a 2025 study by Snap Inc. and GWI with DAUs, MAUs and non-users in Qatar. 

Snap Inc., working with GWI, has released new numbers on Snapchatters in Qatar. Published on 23 October 2025 in Doha, the report says Qatar’s audience is among the most digitally engaged in the Middle East. They interact with branded content more often, swipe up more, and click sponsored posts at higher rates than the regional average. The cohort is also more likely to be high-income, Gen Z or millennial, and Qatari nationals.     

Qatar’s Snapchat audience stands out

The study positions Qatar’s Snapchat community as both highly engaged and distinctly local.

  • 50%+ create or interact with branded posts monthly. 
  • 33% more likely to click sponsored content; 47% more likely to swipe up on Stories vs GCC average. 
  • 316% more likely to be Qatari nationals. 
  • 38% more likely to be Gen Z; in Qatar, 16% more likely to be millennials vs GCC users. 

These signals point to a platform where local reach and action sit together. For brands planning Gulf campaigns from the UAE, the Qatar data suggests Snapchat can deliver both native relevance and measurable activity, especially among younger, affluent audiences.

Engagement and commerce signals brands should notice

Snapchat activity in Qatar translates into actions advertisers track.

  • Branded-post interaction exceeds 50% monthly. 
  • Higher propensity to click sponsored posts and swipe up. 
  • Users are 25% more likely to be in high-income groups than other GCC markets. 

More engagement and a higher-income skew often mean better odds of conversion. If you’re mapping media budgets across GCC, Snap’s Qatar cohort looks primed for full-funnel work, from awareness through to purchase. Keep the creative fast, vertical and culturally fluent. If you’re worried about data use from heavy social and video, see our guide to apps that chew through mobile data for quick fixes.

The research paints a picture of a socially connected audience that is active both online and offline.

  • 70% more likely to donate to charity monthly vs non-Snapchatters. 
  • 14% more likely to gift electronics; 2.1x more likely to gift hampers. 
  • Nearly 70% engage with health, fitness and beauty content. 
  • 80% more likely to call themselves fashion-conscious. 
  • 40%+ keen on local cultural experiences such as museums, cuisine and heritage sites. 

For marketers, this means campaigns can credibly link lifestyle content with real-world action. Consider collaborations that pair creators with charity drives, fitness challenges or museum activations. If your product lives on the device, match it with camera-ready assets and responsive landing pages. For hardware tie-ins, our round-ups of the best phones in the UAE for 2025 and best phones under AED 1500 offer solid starting lists for mobile-first experiences.

Local reach, AR and creators

Snap calls out its AR and creator ecosystem as the delivery engine behind these outcomes.

  • The platform positions itself as a “go-to space for full-funnel marketing in Qatar.” 
  • AR tools and a creator-driven model are highlighted as enablers. 

That framing tracks with how lenses and creator content drive habitual use. For GCC teams, the practical read is simple: get lens concepts into your campaign plans early, not as a late add-on. Build for try-on, spatial storytelling or community-first UGC. Then measure the same engagement actions this report surfaces: swipes, clicks and branded interactions. 

Who was surveyed and how

Methodology matters, so here’s the study frame.

  • Commissioned by Snap Inc. with Global Web Index (GWI). 
  • Fieldwork in 2025 among 298 Daily Active Snapchatters, 880 Monthly Active Snapchatters and 316 non-Snapchatters in Qatar. 
  • Benchmarked against existing datasets from Saudi Arabia and the UAE. 

The sample reflects active users and a control group of non-users, with cross-market comparisons. The results are presented by Snap as evidence that its audience in Qatar combines high engagement with local identity and spending power.

When was the research announced?

It was released on 23 October 2025 in Doha, Qatar. 

Who ran the study?

Snap Inc. commissioned the research with GWI to understand demographics, behaviours and interests of Snapchat’s audience in Qatar. 

What makes Qatar’s Snapchatters different from the GCC average?

They engage more with branded content, are more likely to click sponsored posts and to swipe up on Stories. 

What’s the profile of this audience?

More likely to be high-income, Gen Z or millennial, and Qatari nationals.   

What content categories resonate?

Health, fitness, beauty and fashion rank high, with interest in local cultural experiences such as museums and heritage sites. 

How should brands act on this?

Plan creator-led, AR-ready campaigns with local nuance. Track swipes, clicks and branded interactions, and align device-level experiences with mobile performance best practice. The report itself frames Snapchat as suited for full-funnel work in Qatar.