Samsung Gulf Electronics has launched its full 2026 TV line-up in the UAE, in its 20th year as the world’s No.1 TV brand. Vision AI Companion — Samsung’s AI viewing assistant, built on Bixby and Perplexity — now ships on 4K-and-above models across the range, rather than the flagships alone. The Samsung TV price in UAE runs from a 65-inch S95H OLED at AED 10,059 to the new 98-inch The Frame at AED 19,499.
The 98-inch The Frame is a first for the series. Samsung says the size exists for Gulf living rooms, where the wall space justifies it; the panel is 30.9mm deep, ships with an Amber Brown bezel, and in Art Mode draws on more than 5,000 artworks from Samsung Art Store.
“With our 2026 lineup, we’re continuing to build on what AI can bring to the TV experience, shaping it into a true companion for every viewer. It goes beyond entertainment. We’re building TVs that understand what people want to watch, listen to, or discover, so the experience feels more natural and less like work.”
Vineet Kumar, Head of the Visual Display Division, Samsung Gulf Electronics
The TV now suggests what to watch, listen to and cook, and answers questions through Perplexity.
What the 2026 range brings
Micro RGB, Samsung’s top panel technology, arrives in the R95H and R85H series from 65 to 115 inches. Each pixel uses individually controlled red, green and blue micro LEDs; Samsung claims 100% colour coverage of the BT.2020 standard, and the R95H carries VDE certifications for eye safety and circadian rhythm display.
The OLED line-up — S95H, S90H and S85H — brings Glare Free to the S90H and Art Store to an OLED for the first time. Gaming gets Motion Xcelerator at 165Hz, FreeSync Premium Pro and G-SYNC compatibility, which we covered earlier. The Frame Pro keeps the art concept, adds Neo QLED picture quality, a 24.9mm profile and Wireless One Connect.
Mini LED models M80H and M70H carry the AI features to more accessible price points, alongside standard UHD sets.
Samsung TV price in UAE: what the 2026 line-up costs
At Sharaf DG, the 98-inch The Frame LS03HE is AED 19,499, a 77-inch S95H OLED around AED 14,629, and a 65-inch S95H OLED AED 10,059. Mini LED and UHD models sit below those. The range is on sale now at Samsung.com, Samsung Brand Stores and partner retailers across the UAE, Qatar, Kuwait, Oman and Bahrain.
Buying the 98-inch The Frame adds 12 months of Samsung Art Store and two Music Studio speakers, with deliveries from 1 September. Samsung is also offering 0% buy-now-pay-later terms of four to six months on direct online orders, 10% off with a digital wallet or FAB card, and up to 12 months of streaming services including OSN TV, TOD, Yango Play, WATCH IT, Spotify Premium Standard, Amazon Prime and Samsung TV Plus.
It already sells a combined pass for several of these services, Samsung StreamPass, launched in the UAE earlier this year. The new Music Studio 7 and 5 speakers, the smaller designed by Erwan Bouroullec, round out the launch.
What it means if you’re shopping in the UAE
The 98-inch The Frame is the Gulf-specific play: Samsung built it for larger living spaces, and the launch bundle makes the AED 19,499 easier to swallow. For everyone else, the Samsung TV price in UAE now includes AI features at every tier — a 65-inch OLED with the full Vision AI suite costs AED 10,059 at Sharaf DG, and the Mini LED models sit below that.
What is Samsung Vision AI Companion?
Samsung’s AI viewing assistant, built on Bixby and Perplexity. It recommends what to watch, listen to and cook, answers questions, and is included on 2026 Samsung TVs with 4K resolution or above.
How much does the 98-inch Samsung The Frame cost in the UAE?
AED 19,499 at Sharaf DG (model LS03HE). Buyers also get 12 months of Samsung Art Store and two Music Studio speakers, with deliveries starting 1 September 2026.
When is Samsung’s 2026 TV lineup available in the UAE?
It is on sale now at Samsung.com, Samsung Brand Stores and partner retailers across the UAE, Qatar, Kuwait, Oman and Bahrain.
Which Samsung 2026 TVs get AI features?
Vision AI Companion comes on 4K-and-above models: Micro RGB (R95H, R85H), OLED (S95H, S90H, S85H), The Frame and The Frame Pro, Mini LED (M80H, M70H) and UHD sets.
