Samsung StreamPass Launches in UAE: One Pass for OSN+, STARZPLAY, Watchit, Yango Play, and Anghami

Samsung StreamPass launches today in the UAE, unifying five major streaming platforms — OSN+, STARZPLAY, Watchit, Yango Play, and Anghami — into a single experience across Samsung TVs and soundbars. Following their recent boxless TV partnership, Samsung Electronics MENA announced the service as an exclusive regional concept pre-built into their latest product ecosystem.

What Samsung StreamPass actually does

According to Samsung Electronics MENA's announcement, StreamPass consolidates multiple premium video-on-demand partners into a single streamlined experience, eliminating the need to switch between disconnected streaming apps. The service aggregates content libraries from OSN+, STARZPLAY, Watchit, Yango Play, and Anghami, serving as both a curator and an aggregator.

"StreamPass brings the region's leading entertainment partners together within Samsung's product ecosystem, giving customers immediate access to premium content from the moment of purchase," said Mustafa Sadick, Head of Visual Display Business at Samsung Electronics MENA.

The concept addresses the growing fragmentation of streaming services in the UAE, where viewers often manage multiple subscriptions across different platforms. Instead of searching through separate apps, StreamPass creates a unified interface across Samsung's screens and audio devices.

Three tiers for different Samsung products

StreamPass comes in three variants designed for Samsung's product categories. StreamPass Premium targets the company's high-end TVs — including Micro RGB, 98-inch models, OLED, Neo QLED, and UHD — offering access to up to four VOD partners for what Samsung calls "the ultimate viewing experience."

StreamPass Art exclusively serves Samsung's Frame lifestyle TVs, providing access to up to 4 VOD platforms plus 3 months of exclusive Art Store access for The Frame and Frame Pro models. This tier combines entertainment streaming with Samsung's art display functionality.

StreamPass Sound, available exclusively through samsung.com, targets Q & S series soundbar buyers. This tier includes up to two VOD partners plus unlimited Anghami playlists, positioning audio as the entry point to Samsung's entertainment ecosystem.

Industry partnerships driving regional content

Each streaming partner brings distinct content strengths to the StreamPass bundle. STARZPLAY contributes premium entertainment and sports content, whilst OSN+ and Anghami focus on premium stories and audio experiences across the region.

"Through our partnership with Samsung StreamPass, we're integrating directly into a leading device ecosystem, removing friction from discovery to consumption," said Choucri Khairallah, Chief Business Officer at Anghami & OSN+.

Yango Play emphasises culturally tailored experiences for UAE viewers, whilst WATCH IT brings Egyptian storytelling and regional content to wider MENA audiences. "We are bringing the best of Egyptian storytelling and regional content to wider audiences across MENA, seamlessly integrated within Samsung's ecosystem," said Nashwa Gad, Chairwoman & CEO of WATCH IT.

UAE availability and integration

StreamPass launches across select MENA markets, with the announcement made in Dubai highlighting the UAE as a key market. The service comes pre-integrated with Samsung's 2026 TV lineup and doesn't require separate setup or subscription management.

"We are delighted to be bringing an enhanced entertainment ecosystem to the UAE with Samsung," said Yango Play's spokesperson. "StreamPass will make it easier than ever to access our diverse content library from home."

The StreamPass Sound tier's samsung.com exclusivity suggests direct-to-consumer positioning in the UAE market, though Samsung hasn't announced specific pricing for any tier. The service appears designed as added value with eligible Samsung product purchases rather than standalone subscription offering.

How to get StreamPass in UAE

StreamPass launches today (12 May 2026) pre-integrated with eligible Samsung TVs and Q & S series soundbars across select MENA markets, including the UAE. StreamPass Premium comes with qualifying OLED, Neo QLED, UHD, and premium Samsung TVs, whilst StreamPass Art is exclusive to Frame TV purchases.

StreamPass Sound is available exclusively through samsung.com with Q & S series soundbar purchases. Samsung hasn't announced separate subscription pricing, suggesting the service is included with eligible product purchases as value-added content access.

Frequently Asked Questions

What is Samsung StreamPass?

Samsung StreamPass is an all-in-one entertainment concept launched by Samsung Electronics MENA that unifies access to multiple premium video-on-demand platforms — OSN+, STARZPLAY, Watchit, Yango Play, and Anghami — within Samsung's product ecosystem.

Which streaming services are included in Samsung StreamPass?

StreamPass partners include OSN+, STARZPLAY, Watchit, Yango Play, and Anghami. The number of accessible platforms varies by tier, with Premium and Art offering up to 4 VOD partners, whilst Sound provides up to 2.

Which Samsung products support StreamPass?

StreamPass is pre-built into Samsung's latest TVs including OLED, Neo QLED, UHD, The Frame series, and Q & S series soundbars. Different tiers target specific product categories with tailored content offerings.

What are the different tiers of Samsung StreamPass?

StreamPass offers three tiers: Premium (for premium TVs with up to 4 VODs), Art (for Frame TVs with VODs plus Art Store access), and Sound (for soundbars with 2 VODs plus unlimited Anghami).

Is Samsung StreamPass available in the UAE?

Yes, StreamPass launched on 12 May 2026 in select MENA markets including the UAE. The announcement was made in Dubai, with UAE-specific partnerships mentioned by regional streaming partners.

Written by

Share

Copied