HONOR has cut the ribbon on its ALPHA Global Flagship Store at Shenzhen Bay MixC, calling it an “AI Smart Living Innovation Hub”. The opening lands on 1 October 2025 and leans hard into the brand’s AI device ecosystem push. Expect a calm, open layout, themed demo zones, a YOYO assistant showcase, and even a small café for talks and meet-ups.

What this store is (and isn’t)

It’s a physical home for HONOR’s “ALPHA PLAN” — the strategy to move from “phone maker” to full AI device ecosystem. The Shenzhen site turns that plan into rooms, demos and devices you can touch.

  • Launch date: 1 October 2025, at Shenzhen Bay MixC
  • Positioning: “AI Smart Living Innovation Hub”
  • Purpose: bring HONOR’s ALPHA PLAN to life, with open, partner-friendly vibes
  • Design notes: calm, open space that mixes tech with culture
  • Public access: yes — it’s open now

HONOR first talked up the ALPHA PLAN at MWC Barcelona 2025; this flagship is the proof point. The company frames it as open and collaborative, not a closed showroom. The interior takes cues from the bay outside, aiming for a quiet layout rather than a blaring gadget wall. And importantly, it’s not a limited invite-only lab — it’s open to the public.

The All-scenario Experience Zone

Devices are organised by “how you live” rather than by product shelf — travel, entertainment and more — to show AI helping in context.

  • Layout by living scenarios, not spec sheets
  • Categories span smart travel to entertainment
  • Aim: make AI benefits obvious without a sales pitch

Instead of parking phones in one place and laptops in another, the All-scenario zone groups kit around everyday tasks. The idea: you move through a day and see how the system links devices, rather than hopping between brand silos. It’s simple, but it beats spec placards and buzzwords.

The YOYO Zone: AI you can prod

This is the hands-on area for HONOR’s AI assistant, YOYO, grouped into four themes: lifestyle, assistance, content creation and companionship.

  • Four demo themes cover daily help and creativity
  • Core skills: visual perception, memory, task execution
  • Example: YOYO remembers “I prefer seats with a view” and applies it later to plans or bookings

The showcase focuses on how an assistant should behave: remember preferences, use the camera intelligently, and actually do things. HONOR’s example is low-key but telling — YOYO recalling your seat preference and applying it on the next itinerary or restaurant pick. It’s a good litmus test: memory + action, not just chat.

Café, talks and community

There’s an “AI Inspiration Café” for meet-ups, with launch-week activities and performances to make it feel less like a shop and more like a tech-culture spot.

  • Social space with coffee and conversations
  • Programming: creative performances and interactive activities (launch period)
  • Audience: technologists, creators, families passing by

This is becoming a pattern for tech brands: mix a showroom with a community room. HONOR’s version is modest, but it gives the store a reason to exist after you’ve seen the demos. Expect talks, casual gatherings, and the usual selfie-with-latte moments during launch.

Why UAE readers should care

HONOR’s Shenzhen flagship signals how its AI devices will be presented globally — and the UAE is very much on that map. We’ve already seen the push here, from foldables to PCs, and October is stacked with regional activity.

This store doesn’t change prices or SKUs in the Emirates, but it does telegraph how HONOR will sell the “AI ecosystem” story everywhere — including the GCC. If you’ve been eyeing the Magic V5 or HONOR’s latest laptops, the store’s scenario-based approach is what you’ll likely see at pop-ups and partner stores here too.