Honor’s new Jeddah store is open – and an earbuds deal stole the show

The Saudi smartphone market is getting hotter, and Honor clearly isn’t planning to sit on the sidelines. The company has just opened its 11th retail store in the Kingdom, this time at Yasmin Mall in East Jeddah, giving the Western Region a sizeable new hub for its AI-powered phones and devices. According to Honor, the new location spans 195 square metres and brings its full ecosystem under one roof. 

For shoppers, that means a physical space to test phones, try wearables, and talk to actual humans before buying. For HONOR, it’s another brick in a strategy that stretches from LEAP 2025 to esports tournaments and football partnerships – all pointed at Saudi Arabia’s fast-moving digital crowd.

Honor’s 11th Saudi store lands at Yasmin Mall

Honor’s latest retail milestone is all about presence and visibility in one of its fastest-growing markets. The brand has now opened an 11th store in Saudi Arabia, located at Yasmin Mall in East Jeddah, a busy shopping spot for residents in the Western Region. 

• 11th Honor retail store in Saudi Arabia
• Located at Yasmin Mall in East Jeddah
• 195 sqm of retail space
• Full ecosystem: smartphones, wearables, tablets and smart devices
• Staffed with trained product specialists for demos and support 

Inside, the 195 square metre showroom is set up as a single ecosystem space rather than a simple phone counter. Visitors can move between flagship smartphones, tablets, wearables and other smart devices, with staff on hand to walk them through features and run live demos. The layout is built around accessibility and interactivity, so people can actually try things before they commit – a big deal if you’re looking at higher-ticket devices like foldables. 

If you’re based in the UAE but travel to Jeddah often, this store adds another GCC stop where you can stay in Honor’s ecosystem without relying only on online listings.

Designed for Saudi shoppers, from enthusiasts to families

Honor isn’t aiming this store at a single type of buyer. The Yasmin Mall location is meant to catch everyone, from hardcore tech fans to weekend mall visitors. 

• Tech-savvy users who want cutting-edge phones and smart devices
• Early adopters looking to try flagship innovations first
• Families and casual shoppers who prefer in-person browsing
• Local media, tech journalists and influencers
• Retail and industry partners tracking Honor’s expansion in the Kingdom 

So the store isn’t just another retail box. It doubles as a touchpoint for media, content creators, and partners who help amplify Honor’s presence in Saudi Arabia. For everyday shoppers, the appeal is simple: you can get hands-on time with devices, compare models side by side, and actually see how wearables pair with phones or tablets in the same ecosystem.

If you’re curious how Honor’s foldables stack up more broadly, we’ve already taken a close look at the Honor Magic V5, which shows how serious the brand is about premium hardware in this region. 

Opening day: SAR 19.9 earbuds and a cheaper foldable flagship

A store opening is one thing. A store opening with sharp promos is another. Honor used the Yasmin Mall launch to push some aggressive one-day offers. 

• Grand opening held on 21 November 2025 in Jeddah
• Strong turnout from consumers, media and tech enthusiasts
• Bluetooth earbuds at SAR 19.9
• HONOR Magic V3 foldable flagship at SAR 2,999
• Opening promos framed as “unmatched value” for visitors 

The grand opening on 21 November pulled in a mix of shoppers, press and enthusiasts who basically filled the space throughout the day, signalling decent momentum for HONOR in the Western Region. The headliners were the launch offers: ultra-low-priced earbuds at SAR 19.9 and the Honor Magic V3 foldable at SAR 2,999 – numbers designed to get people through the door and, ideally, into the ecosystem. 

If you’re wondering what HONOR is doing with its newer foldables and AI features more generally, the brand has been pushing hard across the region – including phones like the Magic V5 that have made our lists of best foldable phones in the UAE. 

Part of Saudi’s wider digital and tech push

Honor keeps tying its Saudi strategy to the country’s bigger technology and entertainment agenda. That includes events, partnerships and platforms that go beyond pure retail. 

• Active participation at LEAP 2025, where Saudi announced US$14.9 billion in new tech investments
• Honor used LEAP to reveal product milestones and Saudi-focused partnerships
• Official Smartphone Partner of the Esports World Cup 2025
• Partnership with Al Hilal, one of Saudi Arabia’s biggest football clubs
• Positioning itself inside youth culture, sports and esports in the Kingdom 

At LEAP 2025, Honor aligned its ecosystem story with Saudi’s own digital transformation plans, using the event to roll out product news and local partnerships. On the entertainment side, it returned as Official Smartphone Partner of the Esports World Cup 2025, supplying its gaming-focused devices to more than 2,000 elite players and over 200 esports clubs competing for a US$70+ million prize pool. 

We’ve already covered how HONOR’s Magic7 Pro became the official smartphone for the Esports World Cup 2025, tuned for serious mobile gaming performance – worth a read if you care about frames and thermals more than flashy adverts (full breakdown here). 

The Al Hilal partnership adds a more traditional sports layer, tapping into one of the most followed clubs in the region. Put together, these moves show why a physical store in Jeddah isn’t just about selling phones – it’s about giving all that brand exposure a real-world anchor.

What shoppers can expect in the new Honor store

Beyond the banners and ribbons, the Yasmin Mall store is meant to be a straightforward, user-friendly place to get into (or stay in) the Honor ecosystem. 

• Immersive environment to try flagship smartphones, wearables, tablets and smart devices
• Live demos and one-on-one help from trained specialists
• Spaces designed for easy navigation and hands-on use
• A physical touchpoint for Honor’s AI-focused device ecosystem in Saudi Arabia 

The layout is built to make the tech feel less distant. You can move from an AI-driven smartphone to a smartwatch to a tablet without switching brands or guessing how things connect. Staff are there to walk you through setups, answer practical questions, and help you decide if, say, a foldable actually fits your day-to-day life.

If you’re comparing across brands or trying to decide when to upgrade, it’s also worth tracking how Honor is performing in the broader Middle East market – something we recently dug into when covering the Q2 2025 smartphone boom in the region, where Honor showed up as one of the growth drivers. 

For now, the Yasmin Mall showroom is another step in a clear roadmap: more physical stores, tighter local partnerships, and a steady flow of AI-forward devices for a region that’s very much in upgrade mode. 

Honor Yasmin Mall Jeddah store – FAQ

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