Hisense launches Ramadan campaign with MiniLED TV and smart home deals

Hisense targets Ramadan shoppers with special deals on MiniLED displays, Laser TVs, and smart appliances across MENA. The campaign focuses on family entertainment and kitchen tech for Iftar preparations, positioning against LG and TCL competitors.

Hisense has launched its 'Innovation That Brings Us Together this Ramadan' campaign, offering exclusive deals on MiniLED TVs, Laser TVs, refrigerators, and washing machines across the UAE and MENA region. The campaign targets families preparing for the holy month with premium home technology designed to enhance gatherings and culinary traditions.

MiniLED and Laser TV technology for family entertainment

The campaign centres on Hisense's flagship RGB MiniLED and ULED MiniLED displays, which combine advanced backlighting with AI-driven processing for deeper blacks, brighter highlights, and more accurate colours. The TVs feature intelligent AI scene recognition that automatically optimises brightness, contrast, and clarity across sports, movies, and gaming content.

Hisense also highlights its Laser TV technology through the L9Q and C2 Ultra models. These ultra-short-throw projectors deliver cinema-quality entertainment with large-screen presentations, perfect for family viewing during Ramadan.

Advanced refrigeration for Ramadan culinary traditions

Recognising Ramadan's focus on family feasts and culinary traditions, Hisense presents the Pure View 780L and Pure Flat 759L refrigerators. These models combine elegant design with advanced preservation technology to keep ingredients fresh for traditional Iftar and Suhoor meals.

The Pure View technology offers crystal-clear visibility of stored items, while the Pure Flat design provides a sleek, contemporary appearance that complements modern kitchen spaces. This positions Hisense against competitors like LG's smart refrigerators in the premium appliance segment.

Complete home care with 7S Series laundry solutions

The campaign includes the 7S Series washing machine and dryer collection, featuring intelligent cleaning technologies and energy-efficient operations. These appliances ensure families can maintain their finest garments throughout the celebratory season while contributing to sustainable household management.

Ismail Hourani, Vice President of Hisense Middle East and Africa, said: 'The holy month represents the essence of togetherness and shared moments, values that perfectly align with Hisense's mission to bring families closer through innovative technology. Our campaign reflects our dedication to providing families with premium products that enhance their celebrations while delivering exceptional value and performance that extends well beyond the festive season.'

Regional strategy and market positioning

With regional headquarters in Dubai and five offices across MENA, Hisense holds the number one position in refrigeration appliances in the MEA region according to Euromonitor data. The company also ranks first globally in the 100-inch-and-over TV segment according to Omdia research.

The Ramadan campaign represents Hisense's understanding of regional cultural needs and traditions, offering technology solutions that facilitate connection, convenience, and comfort during the holy month. This contrasts with TCL's broader tech approach in the competitive display market.

Availability and offers

The 'Innovation That Brings Us Together this Ramadan' campaign starts as part of Hisense's pre-season initiatives and continues throughout Ramadan. The company has not disclosed specific pricing or discount details for the UAE market, though exclusive seasonal offers are available across the featured product portfolio.

Frequently Asked Questions

What is the Hisense Ramadan campaign?

The 'Innovation That Brings Us Together this Ramadan' campaign offers exclusive deals on Hisense's premium home technology, including MiniLED TVs, Laser TVs, refrigerators, and washing machines to support families during Ramadan preparations.

Which products are included in Hisense Ramadan offers?

The campaign features RGB MiniLED and ULED MiniLED TVs, Laser TV models L9Q and C2 Ultra, Pure View 780L and Pure Flat 759L refrigerators, and 7S Series washing machine and dryer collection.

When does the Hisense Ramadan campaign start?

The campaign starts as part of Hisense's pre-season initiatives and continues throughout Ramadan. Specific pricing and availability details for the UAE market have not been disclosed.

What makes Hisense MiniLED TVs special for Ramadan?

Hisense MiniLED TVs feature AI-driven processing that automatically optimises brightness, contrast, and clarity for different content types, making them ideal for family entertainment during Ramadan gatherings.