Goldgenie has launched a Christmas collection of the iPhone 18 Pro and Pro Max, with its cheapest gold edition costing more than twice Apple’s UK price.
The Dubai-based customiser says it has opened a Christmas collection of the iPhone 18 Pro and iPhone 18 Pro Max in six editions. Its press release lists prices from £2,397 for a matte colour to £13,746.70 for a phone with a solid gold back. Goldgenie says Christmas delivery needs an order by 16 December.
Six editions, from matte to solid gold
Three editions, Elite, Carbon Fibre and Diamond, offer 24K gold, rose gold, or platinum finishes. The matte line comes in seven colours instead. Goldgenie says its platinum finish is applied as rhodium, a platinum-group metal. The release quotes every price in pounds.
Goldgenie describes the editions as follows.
| Edition | From | What it is |
|---|---|---|
| Matte Anodised Collection | £2,397 | A matte finish in seven Goldgenie colours, from Aurum and Rosé to Midnight and Verdant, made in limited quantities |
| Elite Collection | £2,997 | The exterior is hand-finished in 5 microns of 24K gold, rose gold, or platinum finish, with optional crystal detailing |
| Carbon Fibre Collection | £3,497 | Carbon fibre with precious-metal detailing in 24K gold, rose gold, or platinum, with a diamond option |
| Goldgenie Infinity | £4,797 | Calf leather in Oxblood Red or Burnt Orange with a solid 18ct gold, rose gold, or platinum emblem; 200 numbered units, 100 in each colour |
| Diamond Edition | £10,797 | Hand-set VS1 diamonds around the bezel and a diamond-encrusted Apple logo, in any of the three finishes |
| ICON | £13,746.70 | A solid 18ct gold backplate (100 grams on the Pro Max, 90 grams on the Pro) with a London Assay hallmark; numbered edition of 50 |
Goldgenie calls ICON its “ultimate collector’s iPhone”. Goldgenie unveiled Infinity on 27 October, and this collection follows it. Goldgenie also customises Apple’s iPhone Air in 24K gold, rose gold, or platinum, from £2,797, with crystal editions from £3,232 and hand-set diamond editions from £9,297.
Founder Laban Roomes says the brief has never changed: make the phone “the one nobody else has”.
With the iPhone 18 Pro, you now choose how loudly it says that: polished 24K gold, the quiet luxury of calf leather, the edge of carbon fibre, a matte colour, diamonds, or a back made of solid gold.
Laban Roomes, founder of Goldgenie
What you’re paying over Apple’s price
MacObserver, citing Apple’s UK store, lists the iPhone 18 Pro at £1,199 for 256GB, rising to £1,399 for 512GB, £1,799 for 1TB and £2,399 for 2TB. The Pro Max starts at £1,299. That puts the Elite edition at about 2.5 times Apple’s starting price for the same 256GB phone.
In the UAE, our Apple UAE prices guide lists the iPhone 18 Pro from AED 5,099 and the Pro Max from AED 5,499.
For the extra money, Goldgenie says each phone ships in a gift box with a certificate of authenticity and Apple’s original documentation. The company also promises a lifetime warranty on the customisation and insured worldwide delivery, with dispatch within seven days. Storage options are 256GB, 512GB, 1TB, and 2TB, though the Diamond Edition and ICON come only in 1TB or 2TB.
How ordering works
Goldgenie takes a 50% deposit to order, with the balance payable before dispatch. The release doesn’t say how many of the open editions it will make or how many it has sold.
Goldgenie says it was the first company to customise the iPhone, when Apple launched it in 2007. It’s now headquartered in Dubai with a service centre in London, and it also customises the Apple Watch, iPad, iMac, and PlayStation 5. In October, it opened reservations for a gold iPhone Duo, starting at £7,497. The company describes itself as “an independent company and is not affiliated with, endorsed by, sponsored by or authorised by Apple Inc.”
The pictures Goldgenie released are design renders (Render: Goldgenie), and its own FAQ warns that the finished product may vary slightly. The 16 December date is for Christmas delivery, and the premium over Apple’s price is the point of the collection.
