Samsung is adding Perplexity, a new AI agent, to its Galaxy AI ecosystem on upcoming flagship devices. According to Samsung's announcement, this multi-agent approach aims to give users more choice and flexibility for everyday tasks by integrating AI at the system level rather than offering app-by-app AI features.
What is Samsung's multi-agent AI approach?
Samsung's multi-agent ecosystem lets users choose different AI experiences based on the task at hand. According to Samsung, nearly 8 in 10 users now rely on more than two types of AI agents, reflecting how AI has become embedded in daily routines.
The key difference is system-level operation. Rather than working within individual apps, Galaxy AI understands user context across the entire device. This reduces the need to switch between apps or repeat commands, as the AI works in the background to maintain continuity.
Our take is that layering multiple AI agents into a single ecosystem sounds powerful on paper, but in practice, users will inevitably face 'agent paralysis' — unsure which to invoke for a given task: Bixby, Google Assistant, or now Perplexity. Samsung needs to be very deliberate about defining clear, distinct use cases for each agent; this 'more choice' narrative risks becoming a fragmented experience that frustrates rather than empowers everyday users.
How will Perplexity work on Galaxy devices?
Users will access Perplexity through a dedicated voice wake phrase, 'Hey Plex,' or by pressing and holding the side button. The integration goes deeper than a simple app addition — Perplexity's AI agent will be embedded across select Samsung apps, including Notes, Clock, Gallery, Reminder, and Calendar, as well as select third-party apps.
This system-level approach enables what Samsung calls 'smoother, multi-step workflows.' Instead of manually managing individual apps, users can move seamlessly between tasks while the AI maintains context. For example, you might ask Perplexity to research a topic in Notes, then automatically set a reminder based on that research without switching apps.
The integration leverages Samsung's framework-level connections across the device's operating system, enabling different AI agents to work together rather than compete for attention.
Which devices will support the expanded Galaxy AI?
Samsung confirmed the multi-agent ecosystem will arrive on 'upcoming flagship Galaxy devices' but hasn't specified exact models. Given the timing of this February 2026 announcement, this likely points to the Galaxy S26 series expected at Samsung's confirmed February Unpacked event.
Samsung stated that additional details about supported devices and experiences will be announced soon. Based on Samsung's typical rollout pattern, the features may eventually reach other Galaxy devices through software updates, though flagship phones typically get new AI capabilities first.
What this means for Galaxy users
'We've been committed to building an open and inclusive integrated AI ecosystem that gives users more choice, flexibility and control to get complex tasks done quickly and easily,' said Won-Joon Choi, Samsung's President and COO for Mobile eXperience Business. 'Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience.'
In our view, Perplexity unlocks better AI potential and is a great addition to Galaxy AI. We don't think it will replace existing agents but complement them — similar to how Motorola uses multiple AI models, including Moto AI, Perplexity, and Gemini, on its devices like the Motorola Signature.
The challenge will be execution. While the AI agent trend continues gaining momentum across the industry, success depends on whether Samsung can create clear, intuitive use cases for each agent rather than overwhelming users with options.
UAE availability and next steps
Samsung hasn't announced specific availability dates for the expanded Galaxy AI features or the devices they're compatible with.
Additional devices and experience details are expected 'soon,' likely coinciding with Samsung's confirmed February 2026 Galaxy Unpacked event, where new flagship devices are anticipated.
UAE users interested in the multi-agent AI features should watch for official Samsung UAE announcements regarding device availability and feature support in the region.
Frequently Asked Questions
What is the new AI agent being added to Galaxy AI?
Samsung is adding Perplexity as an additional AI agent to its Galaxy AI ecosystem. Users will access it through 'Hey Plex' voice commands or pressing and holding the side button.
How will users access Perplexity on Galaxy devices?
Users can access Perplexity through a dedicated voice wake phrase 'Hey Plex' or via quick-access controls like pressing and holding the side button.
Which Samsung apps will integrate Perplexity's AI agent?
Perplexity will be deeply embedded across Samsung Notes, Clock, Gallery, Reminder, and Calendar, as well as select third-party apps for seamless multi-step workflows.
What are the benefits of Galaxy AI's multi-agent ecosystem?
The multi-agent approach provides users with more choice and flexibility, working at the system level to reduce app switching and support more natural, context-aware interactions across the device.
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