Ford is pitching the Territory SUV at Gulf families who switch from weekday city driving to weekend road trips across the region.
Ford says the Territory moves easily between school runs and trips to places such as Hatta, Jebel Akhdar, Abha, Sharjah, Sharqiyah, and Salalah. The pitch comes with the refreshed 2026 model, which reached the UAE earlier this year. Cars24 reports that the UAE launch price was AED 115,395 before taxes. Listing sites show other starting figures, so read it as starting at about AED 115,000.
The SUV isn’t new to the region. Ford Middle East launched the Territory in Riyadh on 7 November 2022, after testing prototypes for more than 18 months, including two summers with daily peaks of 43°C to 49°C.
Design and cabin
Ford describes the look as a “less is more” approach, with no heavy chrome and refined blacked-out detailing. The squared-off corners and L-shaped headlamps echo the C-clamp lighting on the Ford Everest and Expedition, and the grille takes its cue from fine watchmaking.
Inside, the cabin uses a black and grey palette, with speaker grilles inspired by high-end home audio. Ford also points to generous rear legroom and intuitive climate controls for long drives. Standard models get natural-toned “Manuka Tan” stitching, while electrified variants get lime-green “Zest” accents.
It’s all about giving owners the feeling that their vehicle is ready for anything.
Simon Brook, studio design director, Ford China Design Studio
What the 2026 refresh adds
The release doesn’t cover the hardware, but DriveArabia’s report on the 2026 reveal does. The Territory was revealed in June 2025, with a new bumper, a redesigned grille, and full LED lighting front and rear. Wheels are 18 or 19 inches, depending on trim, and two 12.3-inch screens now serve as the instrument cluster and central touchscreen. DriveArabia also reports that the 2026 Territory is on sale across Ford dealerships in the UAE and wider GCC.
Ford’s 2026 UAE release, as reproduced by Saudi Auto, lists the 1.8-litre EcoBoost engine at 140 kW and 320 Nm. Lane Centering Control is new for the model year, and the SUV also gains front and rear USB and Type-C ports.
The boot holds 448 litres, expanding to 1,422 litres with the rear seats folded. Ford’s earlier 2022 release added that every Middle East Territory has a PM2.5 cabin air filter against dust and allergens.
Price, rivals, and the hybrid
Cars24 lists the Toyota Corolla Cross, Honda CR-V, Hyundai Tucson, and Mitsubishi Outlander as the Territory’s rivals in the UAE.
The “electrified” Zest accents hint at a hybrid. Ford hasn’t given a date yet, but YallaMotor reports the hybrid is confirmed for GCC markets “soon” after the standard model.
