Dubai Summer Surprises (DSS) 2025 is wrapping up with a bang. From 11 to 31 August, shoppers can grab up to 75% off on school gear, tech, and fashion. There are also plenty of prize draws, including scholarships worth hundreds of thousands of dirhams.
Modesh Scholarship – Win a Share of AED 200,000
Families can win help with school fees just by shopping.
- Spend AED 200 or more at participating malls
- Draws on 16 August and 1 September
- Malls include Dubai Festival Plaza, Al Ghurair Centre, Times Square Center, Sunset Mall, Century Mall, Al Quoz Mall, and Silicon Central
This is the flagship giveaway. Two lucky draws will split AED 200,000 between winners, making it one of the biggest school-related prizes of the season.
Spend & Win AED 25,000 at Dubai Festival City Mall
Shoppers at Dubai Festival City Mall can aim for a single big prize.
- Spend AED 500 or more at participating stores until 31 August
- Winner gets AED 25,000 for school fees
- Brands taking part include Carrefour, Zara, Marks & Spencer, Borders, and more
The winner will be announced on 3 September, so there’s a good reason to shop before the month ends.
LuLu School Savers – Scholarships and Instant Prizes
LuLu Hypermarkets and Express stores have a budget-friendly entry point.
- Spend AED 100 on school supplies until 7 September
- Win a scholarship worth AED 10,000
- Plus instant prizes
A low minimum spend makes this one appealing for quick back-to-school top-ups.
Tech and Electronics Deals at E City
E City is going heavy on gadget discounts.
- Free gifts with every purchase
- Buy-one-get-one-free on select items
- Premium gifts worth up to AED 500 with laptops
- Exchange up to AED 1,000 on old devices
- 15% off for students and teachers on select products
Perfect for those upgrading laptops or tablets before term starts.
Emax Back to School – Laptops, Tablets, and More
Emax is running discounts for students, plus perks for certain bank cardholders.
- Up to 30% off tech gear
- Up to AED 500 worth of gifts with select laptops
- Extra 10% off for ADCB Shukran cardholders
It’s one of the most tech-focused offers in DSS’s back-to-school push.
And here’s the practical low‑down, so Dubai parents and students can hit the Back‑to‑School deals without standing in queues.
Mall and Store Opening Hours (Dubai-based)
Dubai Festival City Mall (General Hours)
- Monday–Thursday: 10:00 am to 10:00 pm
- Friday–Sunday: 10:00 am to 12:00 am (midnight)
- Hypermarkets (Carrefour and LuLu): Daily from 8:00 am to 12:00 am (midnight)
LuLu at Dubai Festival City Mall
- Sunday–Wednesday: 9:00 am to 12:00 am (midnight)
- Thursday–Saturday: 9:00 am to 1:00 am
Emax at Dubai Festival City Mall
- Sunday–Wednesday: 10:00 am to 10:00 pm
- Thursday–Saturday: 10:00 am to 12:00 am (midnight)
Localised Smart Shopping Tips
Best Times to Visit
- Morning visits (Sunday–Wednesday) are a win-win: stores open earlier (LuLu at 9 am) and Emax is still running at 10 am.
- Evenings or Fridays/Saturdays let you shop late—great for busy families.
Quick Guide to Key Locations
| Store | Opening Times |
|---|---|
| Mall (Dubai Festival City) | Mon–Thu: 10 am–10 pmFri–Sun: 10 am–12 am |
| LuLu Hypermarket | Sun–Wed: 9 am–12 amThu–Sat: 9 am–1 am |
| Emax Electronics | Sun–Wed: 10 am–10 pmThu–Sat: 10 am–12 am |
When to Shop Smart
| Store/Event | Best Time |
|---|---|
| LuLu School Savers | Early mornings—stores open at 9 am, so skip the rush. |
| Emax tech deals | Mornings add the peace of quiet; evenings Fri–Sat let you browse till midnight. |
| Modesh Scholarship and Spend & Win draws | Visit during mall hours (10 am–late), but hit LuLu early for supplies. |
Would you like me to include opening hours for other malls like Al Ghurair Centre or Times Square Centre too?
FAQs
When does the DSS Back to School campaign run?
From 11 to 31 August 2025, with some offers like LuLu’s lasting until 7 September.
How can I enter the Modesh Scholarship draw?
Spend AED 200 or more at participating malls during the campaign and you’re in.
Are the tech discounts available to everyone?
Yes, but students and teachers get extra savings at E City, and ADCB Shukran cardholders get more at Emax.
