At GITEX 2025, Dell Technologies gathered partners, customers, and industry leaders for an evening that celebrated innovation, partnership, and the promise of artificial intelligence (AI). Senior Vice President for Central Eastern Europe, Middle East, Turkey, and Africa, Mohamed Amin, delivered a keynote that explored how AI, data, and human collaboration are reshaping industries—and why the human element remains at the heart of progress.
AI as an Amplifier, Not a Replacement
Opening the evening, the host reminded the audience that AI’s purpose is not to replace people, but to amplify human intelligence.
Technology is sending a very strong message about AI—it will never replace us. It will empower us…We’re lucky to witness a future where technology and humanity evolve side by side.”
This theme carried into Amin’s address, which emphasised that Dell’s vision of AI is grounded in human potential and practical innovation.
A Vision Rooted in Partnership and Trust
Amin expressed gratitude to Dell’s ecosystem of customers and partners, crediting them for the company’s continued leadership in the region.
We could not be anything in this region without you,” he said. “Dell Technologies is a great company because of you.”
He highlighted Dell’s market strength—holding a significant share in several large markets—as a result of these enduring relationships.
AI: From Buzzword to Real Business Outcomes
Amin reflected on the rapid evolution of AI, from artificial intelligence to generative and now agentic AI. What sets this wave apart, he explained, is its tangible business impact.
For the first time in our history, the impossible has become possible,” he said. “With AI, innovative ideas can finally become real outcomes.”
He introduced Dell’s concept of the AI Factory, where data is transformed into actionable intelligence. The model draws on lessons from the Industrial Revolution—data as the new raw material, processed to deliver value at scale.
The Three Cs of Data Strategy
Data, Amin stressed, remains the foundation of successful AI transformation. His message was simple: organisations fail when their data is decentralised and unstructured. His formula for success—Find, Clean, Connect, and Control—centres on governance, compliance, and ethical use.
Control it for ethics, compliance, and privacy,” Amin said. “AI is the fastest and strongest wave we’ve ever had, but it needs structure to deliver value.”
Transforming Dell from Within
Amin revealed that Dell has already transformed its internal operations using AI, from logistics and HR to legal, sales, and R&D.
We took our company into AI over the last two years,” he said. “We’re not just selling solutions—we’re living the transformation.”
The Global AI Economy
Looking ahead, Amin forecasted that by 2030, up to 25% of global GDP will be digital. He praised the UAE’s early leadership—as the first nation to appoint a minister for AI and now ranked fifth globally in AI readiness—to make 20% of its GDP digital by 2031.
Countries that embrace digital transformation will hold a greater share of global GDP,” he said. “The rest will be left behind.”
For Amin, AI is more than a technology shift—it’s a matter of economic strategy and national security.
Ecosystem and the Human Core
Amin closed with a message of unity and shared purpose.
We created a huge ecosystem of partners because nobody can do it alone,” he said. “Our mission is to enhance human progress—and we can only do it together.”
Conclusion
As Dell Technologies celebrates more than four decades of innovation, the company stands at a defining moment—one where the next wave of progress is powered not just by faster machines or smarter algorithms, but by people who know how to use them wisely. Amin’s message at GITEX 2025 was clear: technology is only as powerful as the human ambition that drives it.
Dell’s evolution over the past forty years—from personal computers to cloud infrastructure to AI-driven transformation—reflects a consistent goal: to make technology accessible, practical, and human-centred. What distinguishes Dell’s approach is its belief that simplicity and collaboration turn complex innovation into real impact.
We’re not just selling technology,” Amin emphasized. “We’re enhancing human progress.”
This idea resonates deeply in a world where AI is often viewed with scepticism or fear. Dell’s vision reframes AI not as a disruptor of human relevance, but as a catalyst for creativity, productivity, and inclusion. The company’s own transformation—embedding AI across every business function—proves that the future of enterprise is not about replacing people, but about equipping them to solve bigger problems faster.
Based on remarks delivered by Mohamed Amin, Senior Vice President for Central Eastern Europe, Middle East, Turkey, and Africa, Dell Technologies, at GITEX 2025.
