BlingWood launches as Middle East's first micro-drama OTT platform

The Middle East just got its first dedicated micro-drama streaming platform. BlingWood micro-drama platform launched in February 2026 in Dubai, bringing professionally produced vertical short-form series to audiences across the region. According to BlingWood's press release, each series consists of 30 two-minute episodes — essentially creating 60-minute mini-series designed for today's digital-first viewing habits.

What exactly is a micro-drama?

Micro-dramas are professionally produced vertical short-form series that deliver complete narratives in bite-sized chunks. Each BlingWood series contains 30 episodes running exactly two minutes each, creating what founder Mohammad Faizan calls "immersive storytelling in digestible chapters." This isn't user-generated content — everything is scripted, written, and produced by industry professionals to maintain consistent editorial and production quality.

The format has proven successful globally, attracting more than 830 million viewers worldwide, with approximately 60% identified as paying users. Leading platforms in the space have reported significant year-on-year growth, suggesting audiences are embracing this high-retention episodic model.

The content slate and language options

BlingWood's launch titles include original productions like Kadak Coffee, Dooriyan Hi Hai Zaroori, Forget Me Not, Bot Ne Bana Di Jodi, and The Perfumer. The content spans romance, character drama, and high-concept fiction — genres that translate well to the condensed format.

The platform offers content in eight or more languages through original, dubbed, and localised versions. This includes Arabic, English, Hindi, Urdu, and Korean, with BlingWood emphasising language accessibility and cross-market reach. For UAE audiences, this means access to both regional Arabic content and international productions with Arabic options.

Regional focus meets global ambition

"With BlingWood, we are introducing a new storytelling format to the Middle East that reflects how audiences consume content today," said Mohammad Faizan, Founder & CEO of BlingWood. "Micro-dramas allow us to deliver powerful, emotionally engaging stories in a concise format, without compromising on quality or narrative depth."

The platform launches at a time when the Middle East's streaming landscape is expanding rapidly. Earlier this year, Dubai Plus launched as a family-focused streaming service, whilst MBC partnered with Netflix to offer combined content access, showing growing appetite for diverse streaming options in the region.

Where and when to watch BlingWood

BlingWood is available for download on Google Play Store and App Store across the UAE and other Middle Eastern markets. The platform has been designed for rapid global expansion, with an initial focus on the UAE and India before a broader international rollout.

The company hasn't announced specific subscription pricing for the UAE market yet, though the press release indicates BlingWood will operate on a "subscription-led model." More details on pricing and content schedules are expected following the platform's official launch.

How to access BlingWood in UAE

BlingWood is available now for download on Google Play Store and App Store in the UAE. The platform operates on a subscription model, though specific UAE pricing hasn't been announced yet. Users can follow @bling.wood on Instagram for updates.

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