Black Friday 2026 falls on Friday 27 November, with Cyber Monday on 30 November. In the UAE, the deals run longer and under other names: White Friday on Amazon.ae, Yellow Friday on noon, and DG Friday at Sharaf DG. Last year, the big sales ran from about 20 November. As of 9 November, none of the major retailers has confirmed 2026 dates, and noon’s last check was 19 October.
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Before the banners go up, note what the laptop, phone or TV you want costs now. Then you can tell a real cut from a dressed-up one. This page is Tbreak’s hub for the season, and we’ll add our category guides and live deals here as they go up.
Black Friday 2026 dates and names in the UAE
Black Friday is the day after US Thanksgiving, which lands on Thursday 26 November this year. There’s no single official start date. Each retailer picks its own window, and in the UAE that window tends to stretch well beyond one day.
In 2025, noon’s UAE page listed its sale from 20 to 30 November (11 days), and Amazon.ae ran over the same dates. Based on 2025, Amazon.ae’s sale is expected to open around 20 November again; its seller deadline for Lightning Deals is 19 November 2026. We don’t know yet whether the dates will match, so treat last year’s as a guide.
The Gulf’s event name goes back to Souq.com, which chose “White Friday” when it launched the sale in 2014. Friday is a holy day in Islam, and “black” carries negative connotations. Amazon later bought Souq and kept the name, while other retailers branded their own versions.
| Retailer | Sale name | 2026 dates | 2025 dates (guide) | Early access |
|---|---|---|---|---|
| Amazon.ae | White Friday | Not announced; expected around 20 November | 20–30 November | Prime members |
| noon | Yellow Friday (named after noon’s yellow logo) | Not announced as of 19 October | 20–30 November | VIP members usually get in first (not confirmed by noon) |
| Sharaf DG | DG Friday | Not confirmed; to be published on its official page | Not listed | Not stated |
Virgin Megastore, Jumbo, Carrefour, Lulu, and Emax also run their own offers, but we haven’t found 2026 dates for any of them. In Saudi Arabia, Amazon.sa and noon KSA run the same season, and noon’s Saudi sale also ran from 20 to 30 November in 2025.
What tech gets discounted and where to buy it
Sharaf DG’s DG Friday page lists smartphones, tablets, laptops, TVs, audio, gaming, wearables, and home and kitchen appliances. Electronics usually get the biggest cuts, and previous-generation flagships and mid-range TVs tend to offer the cleanest value. Shopping guides also point to certain Samsung and LG TVs and dual-SIM phones as categories, while Apple products tend to track closer to global pricing.
Last year’s Tbreak picks included the MacBook Air M4 and laptops from ASUS, Lenovo, and HP. They also covered the Nothing Phone 3a, Honor Magic 7 Pro, and Galaxy S24 Ultra. The list also included Hisense U7Q and Samsung Q7F TVs, Galaxy Buds3 Pro, the Dyson V15, the Steam Deck OLED, and the Meta Quest 3.
Dubai’s consumer protection authority says newer products typically carry smaller discounts, while things people buy every year see deeper ones. Headline claims of “up to 80%” off are retailer claims, not a price on any one product.
Check the same model on Amazon.ae, noon, and the brand’s own site before you buy. Read the model number closely, since sale stock is sometimes last year’s version or comes with less storage. Make sure the product also carries a UAE warranty.
If a product turns out to be faulty, the seller has to repair, replace, or refund it. Change-of-mind returns depend on each store’s policy. You can also stack savings. Banks such as Emirates NBD and ADCB run 5–10% card promotions. noon offers codes worth 10% (up to AED 20) for new customers. Existing customers get 5% (up to AED 10). In some cases, noon pays those codes back as cashback rather than a discount at checkout.
How to spot a real discount
Dubai retailers must show the price before and after a discount, not just a percentage. The rule comes from the Dubai Consumer Protection and Fair Trade Establishment, part of Dubai’s Department of Economy and Tourism, which restated it in August.
it is not enough to display only a discount percentage such as 25% or 75%.
Ahmed Ahli, Acting Director of Consumer Protection, Dubai Consumer Protection and Fair Trade Establishment
A “was” price can still mislead, and 50% off an inflated price can cost more than a quieter 20% off the real one. Record what you’d pay now and take screenshots. For Amazon.ae, Keepa tracks price history.
For baselines, our picks of the best laptops, best camera phones, and best foldables in the UAE list current prices. The back-to-school sales on Amazon.ae and Sharaf DG are also a recent reference point. If a shop’s pricing looks wrong, you can report it to consumer protection.
Live deals and what comes after
We’ll update this section daily from 19 November with the best tech deals we find, each listed with its price, retailer, and the date we checked it.
The season doesn’t end on 27 November. Before that, 11.11 on Wednesday, 11 November, is an earlier chance to buy (see last year’s 11.11 deals). Cyber Monday follows on 30 November. Dubai’s retail calendar then runs an Eid Al Etihad shopping period from 30 November to 3 December, and the UAE National Day public holiday is expected on 2–3 December. Dubai Shopping Festival starts in early December; the 2025 edition ran from 5 December 2025 to 11 January 2026.
Is White Friday the same as Black Friday?
Yes. White Friday is the Gulf name for the same sale, started by Souq.com in 2014 and now used by Amazon.ae. noon calls its version Yellow Friday, and Sharaf DG calls its version DG Friday.
Is Black Friday only one day in the UAE?
No. In 2025, noon and Amazon.ae both ran their sales from 20 to 30 November.
Do I need Prime for Amazon.ae’s White Friday deals?
Amazon says Prime members get early access to deals and free delivery, but it doesn’t say non-members are shut out of the sale, so check each deal’s page for a Prime label.
