Belkin has launched its first dedicated item trackers, with four SureFind models that work with either Apple’s Find My or Google’s Find Hub. The range covers keys, bags and wallets, although UAE pricing and availability have not been announced.
Belkin SureFind trackers work across Apple and Google
The Belkin SureFind trackers can be used with iOS or Android, depending on whether they are paired with Apple’s Find My network or Google’s Find Hub. That gives shoppers a choice beyond AirTag and Google’s Pixel Tag, without tying the purchase to one phone platform.
Belkin has built attachment hardware into the products. The SureFind Spot has an integrated metal key ring, while the SureFind Loop Cable Tag adds a carry loop that doubles as a short USB-C to USB-C charging cable. Neither requires a separate case or holder for basic use.
The cross-platform approach follows Google’s expansion of Find Hub with its own Pixel Tag, which Google says can track keys, wallets and luggage through the Android network. The two platforms remain separate, but Belkin’s range gives the same hardware family an option for either ecosystem.
Four Belkin SureFind trackers, four ways to lose things
The SureFind Spot is the entry-level model at $14.99 and is expected to arrive this month. The Loop Cable Tag costs $24.99 and is also due in September.
The $26.99 SureFind Card is shaped like a credit card and has an IP68 rating. Belkin says it can withstand prolonged submersion, although Bluetooth cannot transmit underwater, so the tracker’s last known location is what you will get in that particular situation.
The $39.99 SureFind Wallet Stand attaches magnetically to compatible phones, folds out as a stand and uses RFID blocking to help protect payment cards from wireless skimming. It is the only model arriving later, with availability expected in October.
Belkin has not announced UAE prices, a local release date or regional retailer availability for the SureFind trackers. The company’s previous UAE accessory launches have included local pricing, such as its Galaxy S26 range, but that does not establish a price for this new line.
The range gives Android users a more direct alternative to AirTag accessories, while iPhone owners get built-in attachment options without buying another holder. The useful distinction is the choice of network; the tracker still cannot locate an item once its battery has given up.
Read our coverage of Belkin’s Galaxy S26 accessories in the UAE and compare the category with our guide to the best fitness trackers in the UAE.
How much do Belkin SureFind trackers cost?
The announced US prices are $14.99 for SureFind Spot, $24.99 for Loop Cable Tag, $26.99 for SureFind Card and $39.99 for SureFind Wallet Stand.
When will the Belkin SureFind trackers launch?
SureFind Spot, Loop Cable Tag and SureFind Card are expected in September 2026, while the Wallet Stand is expected in October. UAE timing has not been announced.
Do Belkin SureFind trackers work with Android and iPhone?
Yes. The range supports either Google Find Hub on Android or Apple Find My on iPhone, depending on the setup.
