These 54 Dubai cabs look different this month – here’s why everyone’s talking about them

Zed’s ‘United in the Journey’ takes over Dubai’s roads

Zed, the UAE-born ride-hailing platform, is marking the UAE’s 54th National Day by turning taxis into moving art pieces – and building charity into every ride. 

• 54 Zed cabs are fully wrapped in artwork for the 54th National Day
• The campaign runs from 2 December 2025 to 2 January 2026
• Every ride in these cabs sends 10% of earnings to charity
• Artwork is themed around unity, mobility, and Dubai’s landmarks

For a full month, these cabs will be hard to miss. Zed is calling the project “United in the Journey”, and the idea is simple: take a standard Dubai ride and turn it into a visible tribute to inclusion, creativity, and community. The timing lines up with National Day, but the message is less fireworks and more human-first mobility. 

Art by People of Determination, seen by the whole city

The standout detail: Zed didn’t just commission an agency and call it a day. The artwork comes from People of Determination at Rashid Centre for People of Determination and Senses Residential and Day Care for Special Needs. 

• Collaborative illustrations by artists from both centres
• Visuals include Dubai landmarks, the UAE map, and children holding UAE flags
• Themes focus on hope, belonging, diversity, and togetherness
• The cabs act as a roaming gallery instead of a static exhibition

Each cab is wrapped in hand-drawn pieces that reflect how the artists see unity and movement. Think Dubai skyline sketches, a heart surrounded by children holding UAE flags, and symbols of connection spread across the car body. For riders, it’s a nice change from plain branding. For the artists, it’s their work literally driving around the city instead of sitting on a classroom wall. 

10% of every themed cab ride goes to charity

This isn’t just a “slap a logo on a car and post it on Instagram” moment. Zed has tied real money to the campaign. 

• 10% of earnings generated by the 54 decorated cabs will be donated
• Donations go to NGO activities for children and People of Determination
• Healthcare-focused philanthropic organisations are also included
• Applies for the full campaign window: 2 Dec 2025–2 Jan 2026

So every time someone books one of these wrapped cabs, a slice of that fare is earmarked for social causes. Zed isn’t naming all the specific NGOs in the release, but it does make clear that funds will support People of Determination and healthcare-related philanthropy, not just general marketing-friendly “community projects”. It’s a small cut per ride, but over a month of daily trips, that can turn into meaningful support. 

Mobility, but make it human-first

Zed keeps repeating one phrase in this campaign: human-first mobility. In plain English, that means treating transport as more than “tap app, get car, forget about it”. 

• Zed frames mobility as about connection, dignity, and purpose, not only distance
• The company positions itself as a UAE-born, homegrown ride-hailing platform
• The campaign aims to spark conversations on inclusion, not just brand recall
• Riders can still book Zed via its iOS and Android apps across Dubai 

Zed’s CEO, Badr Al Ghurair, calls National Day “a moment to celebrate who we are as a nation, united in values, aspiration, and humanity”, linking the project back to the UAE’s wider push on inclusion and empowerment of People of Determination. It fits the pattern of UAE-based events and initiatives that build accessibility into their design rather than treating it as a checkbox.

If you want a broader look at how Zed is trying to reshape taxi use in Dubai, Tbreak has already covered how the app is working with major taxi fleets in the city to increase coverage and reduce wait times. 

Why this kind of campaign matters in Dubai

On paper, this is a CSR project tied to a national holiday. On the roads, it’s a very visible reminder of who Dubai’s services are for.

• Gives People of Determination a public creative platform, not a side activity
• Turns everyday rides into micro-donations for social and healthcare causes
• Uses art and design to make inclusion feel normal, not “special”
• Fits the UAE’s long-standing focus on accessibility and inclusive growth 

Dubai already loves a big visual statement, from building-sized LED shows to drone displays on National Day. These art-wrapped cabs slot neatly into that landscape, but the authors of the visuals are the people the UAE keeps saying it wants to centre and support. So if you spot one of these cars on Sheikh Zayed Road or outside a mall this month, remember: it’s not just another wrap job – someone’s drawing ended up on the highway, and a piece of your fare is helping fund the next step.

FAQs about Zed’s ‘United in the Journey’ campaign

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