Yango Yasmina AI Assistant Records Significant UAE Growth, Arabic Users Lead Engagement

Yango Yasmina, the AI assistant integrated into Yango Group's range of smart speakers, has seen significant user growth in the UAE. New data released in January 2026 shows a sixfold increase in daily active users, with Arabic interactions leading the charge thanks to locally relevant features. This suggests a growing appetite for AI that speaks to the specific needs of the region.

Yango Yasmina Records Major Growth in UAE

Yango Yasmina, an AI assistant found in smart speakers, recorded substantial user growth in the UAE during the last quarter of 2025. The company announced that its average daily active users multiplied by six times in Q4 2025 when compared to Q4 2024. This growth points to a fast-increasing adoption of smart assistant technology in local households.

• Daily active users grew by 6x in Q4 2025 vs. Q4 2024.
• Overall user interactions increased by more than 5x in the same period.
• Users average 22 interactions per day.
• Peak daily interactions reached up to 44 per user.

This rapid expansion indicates that Yasmina isn't just a fleeting gadget; it's embedding itself into the daily lives of UAE residents. The high interaction rates suggest that users aren't just trying it out once, but are consistently engaging with the assistant throughout their day. For a country that, according to Yango Group, sees 97% of its residents using AI, tools that adapt to local specifics are likely to perform well.

Arabic Dominates Interactions, Driven by Local Features

Arabic is the preferred language for the majority of Yango Yasmina users in the UAE. Aggregated data reveals that 60% of daily users primarily engaged with the AI assistant in Arabic during Q4 2025, underscoring the importance of localisation in consumer tech.

The strong preference for Arabic isn't by chance. Yasmina was designed with region-specific features in mind. These include prayer time alerts, Hijri calendar dates, and the ability to play Quran recitations, which resonate deeply with the local culture and religious practices. This strategic integration of local content appears to be a key driver for its adoption among Arabic speakers.

Here's how the language preference breaks down:

Different Interaction Scenarios for Arabic and English Users

Yango Yasmina users engage with the AI assistant for a variety of tasks, with noticeable differences between Arabic and English speakers. The data highlights distinct patterns in how each language group utilises the smart assistant's capabilities.

• Arabic Interactions (Top 3 Scenarios):
  • General conversation (free-form chat): 45%
  • Content playback (music, audiobooks, radio): 22%
  • Religious features (prayer times, Quran): 7%
• English Interactions (Top 3 Scenarios):
  • General conversation: 34%
  • Content playback: 32%
  • Time management (alarms, timers, reminders): 8%

While general conversation and content playback are popular across both languages, the third most common use case diverges significantly. Arabic interactions frequently involve faith-based routines, reflecting the local cultural context. English users, on the other hand, show a stronger inclination towards day-to-day planning and organisational tasks, such as setting reminders or alarms. This shows Yango has tailored its offering to different user needs in the market.

The key interaction scenarios compared for Q4 2025:

Pricing & Availability in UAE

Yango Yasmina smart speakers are readily available in the UAE through several major retailers. Consumers interested in these AI assistants can choose from a range of models: Yasmina Lite, Yasmina Mini, Yasmina Midi, and Yasmina Max.

• Models: Yasmina Lite, Yasmina Mini, Yasmina Midi, Yasmina Max
• Where to buy in UAE: Amazon.ae, noon, Virgin Megastore, Carrefour, and other major retailers.
• UAE Price: Specific pricing for each model was not provided in the announcement.

Customers looking to purchase a Yango Yasmina smart speaker can find them at popular online and physical stores across the Emirates. While the company has confirmed widespread availability, specific pricing details for the different models were not included in this announcement.

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