Yango Group data reveals deep tech integration in MENA for 2025

UAE-based Yango Group has released its MENA data insights for 2025, revealing how its mobility, AI, and logistics services have become deeply integrated into daily routines. According to Yango Group's announcement, the data shows a clear shift: these digital platforms are no longer just conveniences but have evolved into fundamental urban infrastructure, shaping how people commute, shop, and interact with technology across the region.

Mobility becomes a utility service

There is a straightforward way to understand the evolution of ride-hailing in the region: it is now a utility. Yango Ride's 2025 data shows that across the UAE and Oman, the most common trips were to essential hubs like Zayed International Airport, Dubai International Airports, Yas Mall, and the Mall of Oman. This pattern highlights a move away from occasional, discretionary travel towards practical, everyday use.

The key insight is in user preference. Customers overwhelmingly chose economy cars, with models like the Toyota Camry being the most used. This reflects a demand for reliability and predictable pricing over luxury. With average pickup times under six minutes in Abu Dhabi and around three minutes in Muscat, the service functions less like a premium offering and more like a dependable part of the city's transport network, similar to how recent changes have improved the experience of hailing a cab in Dubai.

AI assistants integrate into daily routines

The data for Yango Yasmina, the company's AI assistant, shows a similar pattern of deep integration in the UAE. During Q4 2025, users engaged with the assistant an average of 22 times per day, with peaks reaching 44 interactions. This level of engagement suggests the AI is a constant companion rather than a novelty.

Notably, Arabic was the dominant language for 60% of users, where general conversation was the primary use case. For English-speaking users, content playback and time-management tasks, such as setting alarms, were more prominent. This adoption of AI for daily tasks points to a growing comfort with AI in the UAE, a trend that could help address the UAE's AI skills gap by normalising interaction with AI systems.

The B2B backbone of on-demand life

While consumer services show how daily life has changed, Yango Tech's B2B data reveals the infrastructure making it possible. In 2025, the company formed key partnerships to automate retail and delivery. An agreement with Grand Hypermarkets will deploy e-grocery automation across 95 stores in the GCC, while a partnership with Noon aims to scale autonomous robotic delivery.

The impact is already measurable. In Dubai, Yango's delivery robots travelled over 1,300 kilometres, achieving average delivery times of around seven minutes for meals and 14 minutes for groceries. This modularises the last-mile delivery part of the value chain, allowing retailers to focus on their core business while outsourcing complex logistics.

Mapping the region's digital pulse

Underpinning these services is navigation, and Yango Maps data shows significant growth. Users navigated 2.8 million kilometres in 2025, a 25% increase from the previous year. More importantly, they built 29 million routes and made over 235 million search queries, a 38% year-on-year increase. This surge shows a growing reliance on digital maps not just for driving, but for discovering and interacting with the urban environment.

Looking forward: The new digital infrastructure

Taken together, the Yango Group MENA data 2025 paints a clear picture. The value is no longer just in the individual services, but in integrating them into a seamless daily experience. What matters is not that you can hail a car or order groceries, but that these actions are now part of an interconnected digital infrastructure.

Looking forward, this suggests that companies that own these routine interactions, from mobility to smart home commands, are best positioned to capture value in the region's evolving tech ecosystem, a field rapidly expanding to include everything from B2B platforms to driverless robotaxis in Abu Dhabi.

Key 2025 Data Highlights

Yango Group's 2025 report highlighted several key metrics across its MENA operations. Yango Maps users navigated 2.8 million kilometres (+25% YoY) and made 235 million search queries (+38% YoY). In the UAE, Yango Yasmina users averaged 22 daily interactions in Q4. Yango's delivery robots in Dubai covered over 1,300 km autonomously.

Frequently Asked Questions

Written by

Share

Copied