Microsoft and ASUS are cooking up handheld gaming magic with the ROG Xbox Ally and the souped‑up ROG Xbox Ally X. We know they’ll arrive this holiday season—but things just got more specific. Here's the latest leak that just turned the dial to “very soon.”

Release Date Rumour: October 16, 2025

A reliable leaker, Billbil‑kun via Dealabs, reports that both handhelds will officially launch on October 16, 2025, with pre-orders kicking off on August 20 during Gamescom. Prices are rumoured at €599 for the standard Xbox Ally and €899 for the high-end Xbox Ally X.

That August 20 date syncs neatly with Gamescom’s Opening Night Live stream—probably when we’ll see the official reveal.

Official Word: Holiday 2025

Xbox and ASUS confirmed both handhelds would launch in holiday 2025—though no exact date was shared.

What This Means for You

If the leak is solid, you’ve got:

StageDate
Pre-ordersAugust 20, 2025
LaunchOctober 16, 2025
  • Watch that Gamescom stream for confirmation.
  • Expect similar pricing in USD—about $599 and $899—based on European pricing trends.

FAQ

When will the Xbox Ally X be released?According to leaks, the Xbox Ally X is set to release on October 16, 2025, with pre-orders beginning August 20, likely during Gamescom.

How much will the Xbox Ally X cost in the UAE?Based on the European price of €899, the UAE price could land around AED 3,500–3,800, depending on taxes and retailer markups.

What’s the difference between the Xbox Ally and Xbox Ally X?The Xbox Ally is the standard model, while the Ally X is expected to have more power, better cooling, and possibly faster storage—but final specs aren’t official yet.