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White Friday & Black Friday UAE 2025: Best Tech & Gadget Deals

White Friday & Black Friday UAE 2025 deals on laptops, phones, TVs, gaming and smart home. Best offers from Amazon, Noon, Sharaf DG, Jumbo & more in one hub.

White Friday & Black Friday UAE 2025: Best Tech & Gadget Deals

White Friday 2025 is in full swing in the UAE, bringing some of the biggest tech and gadget deals of the year. While the rest of the world talks about Black Friday, here it’s mostly branded as White Friday, Yellow Friday, DG Friday, Big Friday or Big Saver Friday – but the idea is the same: limited-time discounts on laptops, phones, TVs, gaming gear, smart home devices and home appliances across the country.

Brand-specific guides

Chargers, power banks and cables

Why these picks: PD 3.0/3.1 support, high wattage, safe multi-port charging.


Coffee Maker and Home Appliances Deals

Why these picks: consistent extraction and accessible local servicing.


Laptop deals

Why these picks: minimum 16 GB RAM + SSD, sane thermals, EN/AR keyboard options.


Phone and Tablet deals

Why these picks: UAE/MEA variants for warranty and eSIM, plus long update policies.


Gaming Deals


Air Purifier & Vacuums

Why these picks: easy installs, low or no subscriptions, region-correct models.

Top picks today


Home Theatre and Audio Deals (TVs, Soundbars)

Why these picks: correct panel tech and HDMI 2.1 where it matters; UAE model codes checked.

Top picks today


Wearables & Fitness

Why these picks: accurate sensors, good battery life, useful training features.Vacuums


Smarthome Deals


Key White Friday & Black Friday 2025 dates in the UAE

Globally, Black Friday 2025 falls on Friday, 28 November 2025. In the UAE, sales run longer, often starting a week or more before that date and continuing into early December.

Typical date patterns (you can refine once exact dates are confirmed):

  • Amazon.ae White Friday 2025: usually a multi-day event in the third or fourth week of November, with extra deals closer to Black Friday itself.
  • Noon Yellow Friday 2025: runs across several days in late November, often overlapping with the Black Friday weekend.
  • Sharaf DG DG Friday 2025: typically stretches from the week before Black Friday into the start of December.
  • Jumbo White Friday Sale 2025: Jumbo’s Big Friday / White Friday sale offers up to 50% off on mobiles, laptops, TVs, appliances and more over several days in late November.

Treat it as a 2-week deals window, not just a single day.


How we pick White Friday & Black Friday deals

Not every banner screaming “up to 80% off” is worth your time. When we build our deal lists, we:

  • Check price history where possible. If a product has been at the same price all year and is suddenly labelled “White Friday special”, we’re not interested.
  • Start with product quality, not discount size. A good laptop with a moderate discount beats a terrible laptop at 60% off.
  • Avoid grey-market listings. We prioritise authorised sellers with proper UAE invoices and warranties.
  • Compare across multiple retailers. If Jumbo or Sharaf DG beats Amazon on a certain TV or appliance, we’ll say so. If Noon has the best price on a particular phone, it gets the spotlight.

Tips for shopping White Friday & Black Friday safely

A few quick checks before you checkout:

  1. Set a budget and a shortlist. Decide what you actually need: laptop upgrade, new TV, robot vacuum, phone, etc. Then hunt for deals in that shortlist.
  2. Compare across Amazon, Noon, Sharaf DG and Jumbo. The same model can be hundreds of dirhams cheaper at a different store, especially once coupon codes and bank offers are applied.
  3. Look at specs, not just the discount badge. For laptops and phones, CPU, RAM, storage and display matter more than “was AED 4,999, now AED 3,499”.
  4. Check delivery times and return policies. If something shows “delivers in 10–14 days” from a third-party seller, that might not be ideal for a time-sensitive gift.
  5. Keep copies of invoices and order confirmations. Essential if you need to claim warranty, cashback or bank-promo rebates later.

FAQ: White Friday & Black Friday in the UAE

What is White Friday?

White Friday is the Middle East’s version of Black Friday. Retailers rebranded it to better fit the region, but it’s essentially the same idea: big promotions around the end of November.

When is White Friday / Black Friday 2025 in the UAE?

Black Friday itself falls on Friday, 28 November 2025, but UAE sales typically run for several days before and after, under names like White Friday, Yellow Friday, DG Friday and Big Friday.

Which stores have the best White Friday deals for tech?

For electronics and gadgets, start with:

  • Amazon.ae (White Friday)
  • Noon (Yellow Friday)
  • Sharaf DG (DG Friday)
  • Jumbo (White Friday / Big Friday)

Then compare prices between them for big purchases like TVs, laptops and appliances.

Will this page be updated?

This hub is designed as a permanent entry point for White Friday and Black Friday deals in the UAE. Each year, we’ll link it to fresh deals pages for laptops, phones, TVs, gaming, smart home and more, so it stays useful as a central reference.

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