Finding a payment provider in the UAE can feel like speed-dating with hidden fees. PaySelect says it can fix that. The new platform lets any business—startup or enterprise—compare payment gateways, POS systems and cross-border partners in one place. It’s free for merchants, shows unbiased matches, and promises fewer sales calls and less guesswork.
What PaySelect actually does
A quick tool, called “Take the Test,” matches you to providers based on your business profile.
- Inputs: business type, average ticket size, monthly volume, cross-border needs
- Outputs: suggested gateways, POS and partners that match your setup
- Extras: expert recommendations, industry-specific picks, partner promos and onboarding links
- Cost: free for merchants, with no hidden commissions
In short, you answer a few practical questions and get a curated list of options you can act on. That keeps you focused on fit, not on who shouted the loudest in your inbox.
Why this matters for UAE businesses
Payments here are competitive, but information is scattered. PaySelect centralises choices and adds context.
- One dashboard for comparisons instead of vendor demos
- Clarity on features like settlement speed, fees, and cross-border coverage
- Leads you straight to signup links to cut time to go-live
- Scales from small cafés to multi-site retailers and e-commerce brands
For founders and operators, this means a simpler procurement process, fewer meetings, and faster deployment. For finance teams, it means cleaner comparisons and documented decisions.
How providers benefit too
PaySelect isn’t just merchant-facing. Providers also get a cleaner route to real leads.
More on Tbreak
- Access to merchants actively searching for solutions
- Better matches because prospects arrive pre-qualified
- Visibility for SMEs and enterprises via a neutral platform
- Options for exclusive offers and co-branded campaigns
That two-sided model helps the marketplace stay updated and useful—more providers, better filters, sharper matches.
Who’s behind it
PaySelect is founded by Sissel Nielsen, a fintech operator with a decade in merchant solutions across the Middle East and beyond.
- Focus: fairness, transparency and choice in payments
- Lens: data-driven recommendations over sales-driven pitches
- Aim: a merchant-first way to select partners, starting in the UAE with global plans next
The vision is straightforward: remove friction from picking payment tools so businesses can invest time in growth, not paperwork.
Key features at a glance
Here’s the short list you’ll care about on day one.
- “Take the Test” matching for gateways, POS and cross-border partners
- Side-by-side comparisons that highlight what actually changes your costs and experience
- Tailored picks by industry (F&B, retail, services, e-commerce and more)
- Exclusive partner discounts and promotions
- Direct onboarding links and optional consulting for complex rollouts
- Merchant-first model: free to use, no hidden fees or commissions
If you’ve ever stitched together quotes in a spreadsheet, this set-up will feel like an upgrade.
What this means for the UAE payments scene
More transparency usually means better pricing and faster innovation.
- Competition: providers compete on service, speed, and total cost—out in the open
- Choice: SMEs and enterprises can match solutions to real needs, not generic bundles
- Time-to-value: quicker onboarding helps new stores and online launches hit revenue faster
- Scale: as PaySelect adds providers and markets, cross-border selection should get richer
It also nudges the ecosystem towards standardised information—so merchants compare like-for-like, not apples to invoices.
Is PaySelect free for merchants?
Yes. The platform is free to use with no hidden fees or commissions for merchants.
What information do I need to get matched?
Your business type, estimated transaction volume, average ticket size and any cross-border requirements. The tool then returns relevant gateway, POS and partner options.
Does PaySelect handle onboarding?
You’ll get direct onboarding links and tailored recommendations. For complex setups, consulting support is available.
