KEY TAKEAWAYS
  • TikTok partnered with Dubai’s Museum of the Future on a STEM-focused #LearnOnTikTok push and competition. 
  • A hands-on installation ran at the museum until Friday, 24 October 2025. 
  • Visitors tried fast, simple experiments across Science, Math and Engineering pods. 
  • TikTok held an education workshop for creators and teachers. 
  • The campaign drew 40,000+ community participations. 

TikTok and the Museum of the Future teamed up in Dubai to make STEM learning short, punchy and public. The tie-up centred on #LearnOnTikTok, with an on-site installation, quick challenges across themed pods, and a workshop for educators and creators.

Officials highlighted how digital platforms can widen access to STEM for young people in the region. The competition closed with more than 40,000 entries, showing clear appetite for bite-size learning that still gets hands dirty.     

What the collaboration delivered

The project brought interactive demos to a high-profile Dubai venue, then linked them to a social content push under #LearnOnTikTok. 

  • On-site installation at Museum of the Future, running until 24 October 2025
  • Creator and visitor activities inside themed pods
  • #LearnOnTikTok competition to package ideas for social
  • Education workshop with a quiz and prizes for engagement     

Tying a physical space to a social hashtag is a simple way to turn casual footfall into measurable content. The museum gives credibility and a canvas; TikTok supplies reach and a format teens already use. The structure here is clear: spark curiosity on-site, then keep it alive in-app. For more context on the venue’s recent tech showcases, see our RTX AI hands-on inside the Museum of the Future. (tbreak.com) 

Inside the STEM pods

Creators and visitors moved through three pods, each with a quick, focused task. The brief format fits short-form habits while still teaching core ideas. 

  • Imagine Lab: race to uncover four clues in science and tech
  • Design Lab: maths riddles set by a Guinness World Record-winning creator
  • Astro Lab: one-minute building challenge during the Astro Shower experience 

Short tasks reduce friction. You don’t need a full class period to show how iteration or problem-solving works. The clue race trains observation; riddles train logic; the building sprint shows constraints in action. Visitors get a win fast, which nudges them to post, share and repeat.

Who showed up and why it matters

The event opened with remarks from Khaled Alnuaimi of the UAE’s AI, Digital Economy and Remote Work Applications Office, stressing the role of platforms like TikTok in expanding STEM access. It framed the activation as both a showcase and a pipeline for regional talent. 

  • Policy voice on digital learning and access
  • Strong focus on youth across the region
  • Clear use of a mass platform to reach outside classrooms 

When government voices back platform-led learning, schools and parents pay attention. It also signals to creators that educational content is not a niche. For UAE readers working on brand or creator strategy, note TikTok’s other regional programmes like ad credits for SMBs and the annual TikTok Ad Awards.

The numbers and the signal

The campaign counted more than 40,000 community participations tied to #LearnOnTikTok. That’s a large sample for local STEM content and a sign that quick, hands-on prompts travel well on social. 

  • 40,000+ participations in the competition
  • Blended on-site and in-app engagement
  • Ongoing positioning of the museum as a hub for innovation 

Volume matters, but so does the format. The museum gives a backdrop people want in their feeds. The hashtag gives structure and discovery. Put together, it’s a template local educators and brands can reuse. If you’re building learning programmes in the UAE, this sits neatly beside other public education efforts like Dubai Culture’s “School of Life.”

What’s next for UAE learners and creators

TikTok says #LearnOnTikTok is about curiosity and creativity. The museum frames itself as a hub for future knowledge. Expect more hands-on events tied to creator-friendly formats, as both sides keep using short content to seed longer learning.   

  • Keep an eye on museum-hosted pop-ups that plug into platforms
  • For creators: education topics perform when they are tight, visual and repeatable
  • For teachers: short challenges work best with one clear outcome per clip

This is the practical bit. If you teach, steal the structure: one-minute build, one riddle, four-clue hunt. If you create, phase your story: hook, step-through demo, reflection. And if you plan events, pair an iconic venue with a content format people are already using.

What is #LearnOnTikTok?

It’s TikTok’s umbrella for educational content, used here to tie a museum installation, creator challenges and a competition together. 

When did the Dubai installation run?

It ran at the Museum of the Future and concluded on Friday, 24 October 2025 (GST). 

Who spoke at the opening?

Khaled Alnuaimi from the UAE’s AI, Digital Economy and Remote Work Applications Office gave opening remarks about the role of digital platforms in STEM education. 

Three pods: Imagine Lab for science and tech clues, Design Lab for maths riddles, and Astro Lab for a one-minute build. 

How many people took part in the competition?

Over 40,000 participations were recorded across the community.