TikTok and Visa have kicked off a strategic collaboration in the UAE to help small and medium-sized businesses (SMBs) grow their digital presence. Starting from July 1, 2025, eligible SMBs can access TikTok ad credits and exclusive learning resources.
The Offer
The campaign is simple and packed with value:
- Spend $250 on a TikTok campaign using a Visa Commercial card
- Get $150 in TikTok Ad Credits
- Offer valid for first-time TikTok Ads Manager users
- Available until September 30, 2025
This is designed to give SMBs a boost in visibility while lowering the entry cost to TikTok’s ad ecosystem.
Extra Perks for SMBs
It’s not just about the money. Participants will also get:
- Access to TikTok masterclasses
- Q&A sessions with TikTok experts
- Entry to the “Grow with TikTok Resource Hub”
- First three SMBs to register get a free creator-made ad
This makes it easier for businesses to learn, create, and scale fast.
Strategic Fit for UAE’s Digital Push
The partnership fits right into the UAE’s national agenda to drive digital innovation and entrepreneurship. With SMBs forming the backbone of the local economy, initiatives like this help them stay competitive.
Joanne Chehab from TikTok MENA said this program helps businesses show up “authentically and creatively” online, while Visa’s Salima Gutieva highlighted how it supports “economic resilience and innovation.”
Why It Matters
Visa brings financial tools. TikTok brings digital reach. Together, they’re removing friction for SMBs looking to level up online.
With more UAE consumers turning to short-form video, SMBs now have a clear path to tap into that trend, backed by global players.
Summary
TikTok and Visa’s new SMB program offers real value—not just in dollars but in skills and exposure. It’s a strong move that supports digital growth and keeps the UAE’s entrepreneurs in the game.
FAQs
Who is eligible for the TikTok-Visa offer?
First-time TikTok Ads Manager users with a Visa Commercial card who spend $250.
When does the offer expire?
The offer runs until September 30, 2025.
What do the first three registered SMBs get?
They’ll receive a free, creator-made TikTok ad.
