TikTok’s creative crown is up for grabs again. The TikTok Ad Awards are back for 2025, this time landing in Riyadh to celebrate standout marketing campaigns from the METAP region. If you’ve been pushing the boundaries of TikTok ads, now’s your time.
Submissions are open until 31 October 2025, with the awards night scheduled for December in Saudi Arabia.
What are the TikTok Ad Awards?
It’s TikTok’s way of celebrating ad campaigns that didn’t just follow trends — they set them. The awards highlight brands and agencies that understand TikTok’s culture and create content that resonates with real users, not just algorithms.
This year’s edition builds on the buzz from last year’s launch, promising more categories, more competition, and bigger bragging rights.
Key details:
- Open to brands and agencies from Saudi Arabia, UAE, Qatar, Lebanon, Iraq, Egypt, Morocco, Kenya, Nigeria, South Africa, Turkey, and beyond
- Eligible campaigns must have run on TikTok between 1 October 2024 and 31 October 2025
- Submissions close: 31 October 2025
- Submit your campaign: TikTok Ad Awards METAP 2025
Nine categories, one G.O.A.T
This year’s awards cover a mix of creativity, strategy, and cultural impact. Each campaign can be entered in one or more of these categories:
- It’s the Creative for Me – Pure TikTok energy. Think of campaigns that could only work on this platform.
- Community Core – For brands that actually understood and worked with the community.
- Full Funnel Flex – Strategies that worked from awareness to conversion.
- Big Branding Energy – Upper-funnel ads that stuck in your head.
- Goal Digger – Performance-led ads that delivered actual ROI.
- Bougie on a Budget – Big ideas done with small budgets.
- Sound On Please – Campaigns where audio was the star.
- The People’s Choice – Decided by live voting during the ceremony.
- The G.O.A.T – Best overall campaign across creativity, impact and results. All entries are automatically considered.
Each entry will be judged on how well it embodies TikTok’s tone, trends, and tools — and whether it actually resonates with people.
Who can enter?
If your campaign ran on TikTok during the eligibility window and your team is based in one of the listed METAP countries, you’re good to go. It doesn’t matter if you spent big or small — what matters is whether your work felt real, fresh, and relevant.
Eligible countries include:
- UAE
- Saudi Arabia
- Qatar
- Lebanon
- Egypt
- Iraq
- Morocco
- Kenya
- Nigeria
- South Africa
- Turkey
- Pakistan
- Bangladesh
- Sri Lanka
- Kazakhstan
- Azerbaijan
- Cyprus
Why Riyadh?
The city’s fast-growing digital and creative scenes make it a fitting backdrop for an event centred on bold ideas and exceptional execution. Plus, it reflects TikTok’s broader commitment to spotlight talent across the entire METAP region — not just the usual suspects.
What’s next?
Submit your entries via the official portal before 31 October. Finalists will be announced ahead of the ceremony, and winners will be revealed at the live event in Riyadh in December.
Here’s the submission link again: https://tiktokadawardsmetapee.com/2025
FAQs
Is there a cost to enter the TikTok Ad Awards?
There’s no entry fees. Check the official site for the latest info.
Can I enter the same campaign in multiple categories?
Yes. Campaigns can be submitted to more than one category and will also be automatically considered for The G.O.A.T.
Will the ceremony be live-streamed?
TikTok hasn’t said, but considering past events, it’s likely highlights will be shared on their official channels.
