Edumentors, a UK-based online tutoring platform, has raised $2 million in seed funding led by Magna Investments, based in Abu Dhabi. The round also saw participation from angel investors across more than ten countries, including AI founders, CTOs, and education experts. The company is now pushing forward with Edu AI, its fully interactive, human-like AI tutor, while highlighting the UAE’s growing presence in the global EdTech space.
Edumentors’ Growth Since 2022
Edumentors has carved out a niche in online tutoring by pairing schoolchildren with top-performing student tutors from elite UK universities.
- Tutors include undergraduates from Oxford and Cambridge
- 98% of parents report improvement in student performance
- Delivered 100,000+ lessons in 35 countries
- Generated $3 million in sales
The model works because students learn from relatable role models. The platform’s results show it can scale internationally while maintaining strong outcomes.
Edu AI: The Human-Like AI Tutor
Edu AI is designed to replicate the one-to-one tutoring experience using advanced AI.
- Interactive sessions instead of pre-recorded lessons
- Adapts to student progress in real time
- Uses facial and body language recognition
- Includes whiteboards, notes, and on-screen exercises
Unlike video lessons or simple chatbot tutors, Edu AI reacts to non-verbal cues. This makes the sessions feel closer to human teaching and helps keep students engaged. Founder and CEO Tornike Asatiani says the goal is to make personalised education available to all, regardless of background.
Building on AI Innovation in the UAE
The seed funding will help Edumentors grow its current human tutoring business and speed up the development of Edu AI.
- $2M to expand R&D
- Three AI tools already launched: exam-marking assistant, AI avatar parent influencer, tutor training module
- Plans for future AI products, such as an AI Co-pilot
The UAE’s backing signals its ambitions in AI and EdTech. By supporting Edumentors, Abu Dhabi is positioning itself in a global market projected to reach $27 billion, with AI-driven tutoring expected to drive further growth.
Why It Matters
The combination of proven teaching methods and AI technology could change access to private tutoring.
- Removes cost barriers
- Offers personalised learning at scale
- Connects millions of families worldwide
- Strengthens the UAE’s role in education technology
With Edu AI, Edumentors aims to bring quality tutoring to students who may have never had access to it before.
FAQs
What is Edu AI?
Edu AI is Edumentors’ interactive AI tutor that mimics live one-to-one sessions using body language recognition, personalised notes, and interactive tools.
Who led the funding round for Edumentors?
Abu Dhabi-based Magna Investments led the $2 million seed round, with support from angel investors across more than ten countries.
How successful has Edumentors been so far?
Since 2022, the company has delivered over 100,000 lessons in 35 countries, reported a 98% parent satisfaction rate, and generated $3 million in sales.
