- A full month of free outdoor workouts at The Beach JBR with SQUATWOLF.
- Daily evening sessions, over 40 coaches, right in front of The Pavilion.
- Weekends add Sunrise Pilates, Mobility, Core Flow and community Run Club.
- “Your Matcha Morning” at Common Grounds on 8, 15, 22 Nov with early-bird freebies.
- 40+ dining options on site, including lighter picks like Common Grounds and Eggspectation.
The Beach JBR is going big for the Dubai Fitness Challenge 2025. For 30 days, the beachfront spot teams up with SQUATWOLF to run free outdoor sessions every evening, plus weekend classes and a relaxed matcha-themed morning hangout. Sessions are held at The Pavilion, with sea views, and a large coaching team guiding mixed-level workouts. It’s free to join, but you need to register online.
What’s on and where
A month of movement takes over the waterfront, building a routine that fits workdays and weekends.
- Free outdoor classes run daily for 30 days
- Evening timetable with endurance, strength and recovery blocks
- Led by 40+ coaches beside The Pavilion at The Beach JBR
- Sessions are open to all levels
The programme turns the promenade into an open-air training ground. Expect short, structured sets you can drop into after work, from interval circuits to mobility work. Coaches run the show next to The Pavilion, so it’s easy to find, easy to join, and you still get those sunset views while you sweat.
Classes and community bits
Weekdays hit the intensity button; weekends slow things down and stretch things out.
- High-energy blocks: shadowboxing, bootcamp and HIIT
- Weekend add-ons: Sunrise Pilates, Mobility, Core Flow
- Community-paced run groups to build consistency
- Framed for beginners through to regulars
The line-up covers the bases without getting fancy for the sake of it. You get fast-paced classes to raise heart rate mid-week, then form-focused mornings to fix stiff hips and tight backs on the weekend. The Run Club offers a social push without racing pressure, helping newer runners stick with it beyond November.
Food, matcha and a calmer reset
Training is the headline, but the extras make it easier to show up again tomorrow.
- 40+ places to refuel across The Beach JBR
- Lighter picks: Common Grounds, Eggspectation, Shake Shack lettuce wraps, Operation Falafel, Chipotle, Pinkberry
- “Your Matcha Morning” at Common Grounds on 8, 15 and 22 November
- First five registered guests each morning get a free matcha and breakfast item; live DJ, relaxed vibe
If you want to keep it light, there’s a decent spread of options within a few minutes’ walk. The matcha mornings add a softer pace to the month: quick class, then a seat, a latte and some music before the day starts. The early-bird freebie is limited to five per date, with a curated offer for the rest.
Helpful reads if you’re kitting up for outdoor sessions: our guides to the best fitness trackers in the UAE, best Garmin watches, and which Apple Watch to buy. For music-friendly training, check the Soundcore AeroFit 2 review.
How to join and what to know
It’s free, but you still need to book your slot.
- Registration at The Beach JBR website
- Follow @TheBeachDubai for schedule updates
- Sessions run in the evening; sunrise classes at weekends
- All ages and levels welcome
Sign-ups happen online through The Beach’s channels. The schedule sits on their site, and updates roll through their socials. Bring water, arrive a few minutes early and be honest about your level. The point is to build the habit in November and carry it into December, not limp back to the office.
If you’re planning a bigger DFC calendar, bookmark our running coverage and city guides like Veo x Dubai Fitness Challenge free workouts and the City Walk Superhero Run guide.
The venue in brief
The Beach JBR has range, which helps with post-workout logistics.
- 70+ brands across fashion, food, sport and leisure
- The Pavilion houses six licensed restaurants in a climate-controlled space
- Seafront walks and easy food options for groups
Between the open boardwalk and the Pavilion, it’s simple to turn a class into dinner with friends, or just a quiet cooldown with a coffee. That flexibility is the whole point of a lifestyle spot doing fitness month right next to the water.
FAQ
When is the programme running?
Across 30 days tied to Dubai Fitness Challenge, with daily evening sessions and additional weekend mornings.
Where do the classes take place at The Beach JBR?
Right in front of The Pavilion, on the beachfront.
What workouts are included?
Shadowboxing, bootcamp, HIIT, Sunrise Pilates, Mobility, Core Flow and community-paced run groups.
What is “Your Matcha Morning”?
Three relaxed post-workout meet-ups at Common Grounds on 8, 15 and 22 November, with a live DJ; first five registered guests each date get a complimentary matcha and breakfast item.
How do I register?
Through the registration link on The Beach’s website and social channels listed in the announcement.
Media contact (for press): Yash Bhatia, merex@redhavasme.com.
Disclosure: Facts and dates are taken from The Beach JBR x SQUATWOLF press release dated 30 October 2025.
