Star Wars turns 50 in 2027, and Disney and Lucasfilm will spend the whole year celebrating, starting in January. The original film’s return to cinemas on 19 February is the centrepiece.
That re-release is the first time the 1977 film has been shown in IMAX. It sits inside a plan that runs from a January LEGO launch to a May blockbuster.
Disney and Lucasfilm announced the celebration on 12 November 2026. Disney’s announcement promises new project announcements, anniversary merchandise, fan events, archival releases, and reimagined Disney Parks and Cruise Line offerings. Disney hasn’t named any of the park or cruise changes, and says more collaborations will follow “later this year and into 2027”. A new 50th anniversary logo arrives with a newly orchestrated score by John Williams.
The film and streaming slate
Lucasfilm will release a restored version of the original Star Wars (1977), later retitled A New Hope, on thousands of screens worldwide. Formats include first-ever IMAX 70mm, Digital IMAX, Digital Cinema, 70mm, 35mm, and 4DX. Matt Ferguson designed the new poster, and ticket details are still to follow.
It is incredibly special to mark the 50th anniversary by returning the original version of Star Wars to theaters so audiences can experience this part of film history on the big screen.
Lynwen Brennan, Co-President of Lucasfilm
Streaming comes first. Ahsoka Season 2 premieres on Disney+ on 20 January 2027, with Rosario Dawson returning as Ahsoka Tano and Grand Admiral Thrawn as her opponent, after the fall of the Empire. On 4 May, Disney+ will add The Hero Awakens, a documentary by R.J. Cutler built from archival footage and audio from the making of the 1977 film.
On 28 May, Star Wars: Starfighter launches worldwide. Shawn Levy directs, and Ryan Gosling stars. Disney describes the story as a cynical rogue confronted by his mysterious past. Gosling plays Kade Auberon, and the film will play in IMAX 70mm at select locations, with more formats to be announced. Variety notes that the release falls nearly 50 years to the day after the original opened on 25 May 1977.
LEGO’s seven sets
LEGO is marking 30 years of its partnership with Lucasfilm with seven commemorative sets, available on LEGO.com/Star-Wars and in LEGO Stores worldwide from 1 January 2027. They cover artwork, vehicles, helmets, and display models. Blocks lists the pieces and prices below, in US dollars.
| Set | Name | Pieces | Price (US$) | Release | Extra |
|---|---|---|---|---|---|
| 75466 | Darth Vader 2 in 1 Wall Art | 628 | 69.99 | 1 January | The Empire Strikes Back poster tile |
| 75467 | Star Wars: A New Hope Movie Poster | 3,209 | 299.99 | 4 January (per Blocks) | A New Hope poster tile |
| 75470 | Mustafar Duel | 372 | 39.99 | 1 January | Han Solo minifigure |
| 75478 | Rebel Y-wing Starfighter | 676 | 79.99 | 1 January | Luke Skywalker minifigure |
| 75480 | Duel on Bespin | 718 | 79.99 | 1 January | Darth Vader minifigure |
| 75482 | Up-scaled Luke Skywalker Minifigure | 981 | 99.99 | 1 January | Princess Leia minifigure |
| 75495 | Stormtrooper (Concept Art) Helmet | 832 | 79.99 | 1 January | Rogue One poster tile |
Disney says the sets carry exclusive minifigures inspired by Ralph McQuarrie’s original concept art and reimagined collectible poster tiles. Blocks’ breakdown is narrower: four sets include a concept-art minifigure, and three include a poster tile. Blocks also dates the A New Hope poster set to 4 January, three days after the rest.
Fans who’d rather design their own can look at Tbreak’s report on LEGO’s first Marvel and Star Wars Ideas challenge, where winning builds could become official sets.
Hasbro and other merchandise
Hasbro’s new range draws on the original 1977 film across three lines: Star Wars: Black Series, Star Wars Vintage Collection, and Star Wars Retro. Preorders will open on hasbro.com and at select retailers on 13 November. Variety says Hasbro’s relationship with the franchise began with the original Kenner action figures.
The Retro line, styled after those Kenner toys, includes a Rebel Fleet Trooper and Stormtrooper two-pack and a Jawa and Tusken Raider two-pack. It also has a set with C-3PO, R2-D2, and a Death Squad Commander, as well as single figures of Luke, Leia, Han, Chewbacca, Obi-Wan, and Darth Vader. Jedi News, citing StarWars.com, says the figures will be exclusive to Target in the US in spring 2027. In Europe and other territories, they will reach the usual collector outlets.
Beyond toys, Disney promises a year-round rollout of collaborations across collectibles, apparel, automotive, food and beverage, and electronics. Adidas will release streetwear and footwear inspired by the 1977 film, Mars will put Star Wars branding on snacks including M&M’s, and Aston Martin will run exclusive activations and products. Steinway and artist Hajime Sorayama, presented by Complex, are also on the list. Only Mars has a window so far, “throughout 2027”.
Experiences through 2027
The events are all in the US. The Franklin Institute in Philadelphia opens Star Wars: The Experience on 13 February, an 18,000-square-foot exhibition. Variety calls it the franchise’s largest behind-the-scenes exhibition to date. It runs until 6 September, with timed and dated tickets already on sale, and Disney recommends buying in advance. Disney calls it the only official exhibition of the anniversary year.
In March, Cosm will screen the 2019 version of A New Hope in Shared Reality, inside 12K-plus LED domes in Atlanta, Dallas, Detroit, and Los Angeles. Star Wars Celebration runs from 1 to 4 April at the Los Angeles Convention Center and has sold out. On 2 and 3 April, the Hollywood Bowl will host Star Wars in Concert: The Skywalker Saga. Anthony Daniels, who plays C-3PO, presents scenes and music from all nine Skywalker Saga films.
