Spider-Man: Brand New Day trailer smashes viewership record with 718.6 million views
Sony's new Spider-Man film just shattered entertainment history, pulling in a staggering 718.6 million trailer views in 24 hours. That's nearly 250 million more than the previous record holder, proving Tom Holland's web-slinger remains box office gold.
Spider-Man: Brand New Day has officially claimed the title of biggest trailer launch in entertainment history, with Sony Pictures confirming the debut footage attracted 718.6 million views in its first 24 hours. According to data tracking company WaveMetrix, that's nearly 250 million more views than the previous record holder — Grand Theft Auto 6's second trailer, which managed 455 million views last May.
Key Takeaways
- Spider-Man: Brand New Day trailer achieved 718.6 million views in 24 hours, breaking all previous records.
- The record beats Grand Theft Auto 6's previous high of 455 million views by nearly 250 million.
- Sony Pictures calls it the 'biggest trailer in history' based on WaveMetrix tracking data.
- The film releases globally on 31 July 2026, starring Tom Holland with cameos from Jon Bernthal and Mark Ruffalo.
- The trailer attracted 373 million views in just the first eight hours after release.
What makes this record so significant?
According to WaveMetrix data, the Spider-Man: Brand New Day trailer generated 373 million views in just its first eight hours — already outpacing most major releases for their entire first day. This demonstrates the incredible global anticipation for Tom Holland's return to the web-slinger role after five years away from the character.
The previous champions tell the story of just how massive this achievement is. Deadpool & Wolverine, which dominated social media in 2024, managed 365 million views for its Super Bowl trailer. Even Spider-Man: No Way Home — the film that brought Tobey Maguire and Andrew Garfield back to screens — pulled 355.5 million views in its debut day back in 2021.
Rather than just hype, such a record shows that the franchise continues to capture massive audience attention worldwide, proving that interest in Spider-Man stories remains incredibly strong even years into the modern superhero era. In our view, this level of engagement suggests the MCU's web-slinger remains one of the most bankable characters in entertainment.
What the trailer reveals about Brand New Day
The nearly three-minute trailer picks up directly after the mind-wipe cliffhanger from Spider-Man: No Way Home, where Peter Parker's identity was erased from everyone's memory. Holland returns as the titular hero, but he's clearly operating in a changed world where nobody remembers who he is.
True to Marvel form, the footage packs in several major cameos that likely contributed to the record-breaking views. Jon Bernthal appears as The Punisher in his first MCU movie appearance, whilst Mark Ruffalo returns as Bruce Banner. Perhaps most surprisingly, Michael Mando reprises his role as Scorpion, suggesting the film might finally deliver on plot threads that have been brewing since Spider-Man: Homecoming.
How it compares to other major releases
The entertainment industry has seen massive trailer launches before, but Spider-Man: Brand New Day's numbers dwarf previous records. 'SPIDER-MAN: BRAND NEW DAY' is the biggest movie trailer launch of all time with 718.6M views. 'DEADPOOL & WOLVERINE' is second with 365M views, showing just how significant this achievement is in the current landscape.
Even compared to gaming's biggest reveals, these numbers are staggering. Grand Theft Auto 6, one of the most anticipated games in history, managed 455 million views for its second trailer — impressive, but still significantly behind what Spider-Man achieved. This suggests that established film franchises, particularly superhero properties, continue to have unmatched global reach when it comes to generating immediate engagement.
When and where to watch in UAE
Spider-Man: Brand New Day releases globally on 31 July 2026. UAE cinema release details haven't been confirmed yet, but Sony Pictures films typically arrive in UAE cinemas simultaneously with global releases. We'll update with specific UAE cinema chains and booking information as it becomes available closer to the release date.
Frequently Asked Questions
What is the new record for trailer views in 24 hours?
The Spider-Man: Brand New Day trailer achieved 718.6 million views in its first 24 hours, making it the biggest trailer launch in entertainment history according to Sony Pictures.
Which trailer's record did Spider-Man: Brand New Day beat?
It beat the previous record held by Grand Theft Auto 6's second trailer, which generated 455 million views in 24 hours when it premiered in May 2025.
When is Spider-Man: Brand New Day scheduled for release?
Spider-Man: Brand New Day has a global release date of 31 July 2026. UAE cinema release details are expected to follow the same schedule.
What cameos are featured in the Spider-Man: Brand New Day trailer?
The trailer features Jon Bernthal as The Punisher in his first MCU movie appearance, Mark Ruffalo returning as Bruce Banner, and Michael Mando reprising his role as Scorpion.
Written by
Subscribe to our newsletter
Subscribe to our newsletter to get the latest updates and news
Member discussion