Sonos has launched the Beam Ultra soundbar and Ace Ultra headphones in the UAE, priced at AED 3,299 and AED 1,899 respectively. Both are listed on Sonos’ UAE store, although the product pages currently say coming soon.
Sonos Beam Ultra price and features
The Sonos Beam Ultra is a compact Dolby Atmos soundbar for TVs up to 65 inches. Sonos says it produces true 7.1.2 surround sound, with sound projected above and around the listener rather than only from the bar below the television.
The Beam Ultra measures 750mm wide, 65mm high and 105mm deep. It supports Wi-Fi, Bluetooth, HDMI eARC, Apple AirPlay 2, Trueplay room correction, Sonos Voice Control and touch controls. AI Speech Enhancement is designed to make dialogue clearer when the action gets loud, while Night Sound reduces loud effects for late-night viewing.
Sonos lists the Beam Ultra at AED 3,299 on its UAE store. The page currently shows the product as coming soon and provides a store locator rather than an order button. The UK product page gives an estimated shipping date of 29 September 2026, but Sonos has not shown a UAE shipping date on the pages checked for this article.
The bar can be expanded with Sonos’ subwoofers and rear speakers. It can also send TV audio to Sonos headphones, including Dolby Atmos sound, for the slightly unusual experience of watching an explosion without sharing it with the room.
Sonos Ace Ultra price and features
The Sonos Ace Ultra are over-ear noise-cancelling headphones priced at AED 1,899 in the UAE. Sonos says they offer up to 35 hours of battery life with active noise cancellation enabled, and a three-minute charge provides up to three hours of playback.
Adaptive ANC uses ten microphones to filter unwanted sound, while Aware mode lets surrounding audio through. The headphones also support spatial and lossless audio, adaptive EQ, dynamic head tracking, Bluetooth, USB-C and a 3.5mm connection.
The Ace Ultra’s Sonos integration is the larger change from the original Ace. A press of the control sends music from a Sonos system to the headphones, while TV Audio Swap sends sound from a compatible Sonos soundbar to the headphones. TrueCinema adapts the Dolby Atmos experience to the room, and dynamic head tracking keeps the sound anchored as the listener moves.
Sonos lists the Ace Ultra as coming soon on its UAE store, with a store-locator link rather than a UAE checkout. The company’s international product information gives the same 29 September release timing reported by Bloomberg and The Verge, but UAE order timing remains unconfirmed.
What the UAE launch means for Sonos buyers
The UAE prices are now clear: AED 3,299 for the Beam Ultra and AED 1,899 for the Ace Ultra. The local storefront has not yet confirmed when either product will ship to UAE customers, so buyers will need to wait for the store pages or local retailers to move beyond the coming-soon label.
The launch also gives Sonos’ system a more direct pairing. The Beam Ultra handles the room, while the Ace Ultra can take over when the room does not need to hear the same film, game or late-night streaming session. The products are designed to work together, but they remain separate purchases.
Sonos has made AI part of the wider launch through its Sonos 27 software platform and new voice features, according to The Verge. Bloomberg reports that the Beam Ultra and Ace Ultra were announced at $699 and $449 internationally, with release scheduled for 29 September.
For comparison, the Sonos Ace Ultra leak coverage on tbreak covered the expected headphones before the launch. The company has now confirmed the product, its feature set and its UAE price.
Sonos’ Play portable speaker and professional audio products show how the range has been expanding beyond the original living-room speaker setup. The Beam Ultra and Ace Ultra keep that system approach, with rather more Dolby Atmos involved.
How much does the Sonos Beam Ultra cost in the UAE?
The Sonos Beam Ultra is listed at AED 3,299 on Sonos’ UAE store. The page currently marks it as coming soon and does not show a UAE shipping date.
How much does the Sonos Ace Ultra cost in the UAE?
The Sonos Ace Ultra is listed at AED 1,899 on Sonos’ UAE store. The product page currently says coming soon and links to the Sonos store locator.
When will the Sonos Beam Ultra and Ace Ultra be available?
Sonos’ international product information and reporting point to 29 September 2026, but the UAE storefront does not currently confirm a local shipping date.
