Majid Al Futtaim is rolling out an invitation-only VIP Suite for SHARE VIP members that offers private, guided shopping at Mall of the Emirates. It runs from 19 to 30 September, 10am to 11pm daily, by pre-booked appointment only. There are two private rooms for one-to-one sessions, plus a bespoke at-home version for select members.
What is the SHARE VIP Suite?
A pop-up suite built for privacy and ease. It brings in-demand products into a calm setting away from crowds.
- Invitation-only for SHARE VIP members
- Location: premium spot inside the Mall of the Emirates
- Dates: 19–30 September, 10am–11pm daily
- Two private rooms for one-to-one consultations
The idea is simple: remove noise and queues, then let members test products with an expert host. It’s shopping, but controlled. No pressure. Members get time to ask questions, try gear, and compare options without a queue forming behind them.
How to get access
You can’t just walk in. Bookings are required.
- Pre-booking opened 12 September
- Slots are limited and tied to your SHARE VIP status
- An expert guide hosts each session
This setup keeps the flow tight and personal. The guide plans the session around your needs, so you’re not hunting across the mall for sizes or stock. It’s a focused visit where the right items are already there for you. A model similar to recent Dyson pop-up events at MoE, where limited slots made the experience more tailored.
At-home service for a select few
For some members, the suite comes to you.
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- Private demo at home, office, or a chosen venue
- A dedicated expert brings the latest products
- Hands-on testing before you buy
Think of it as a concierge roadshow—the same privacy and curation, minus the drive and parking. If you prefer to test a few items in your own space, this is the cleaner route. It’s targeted at members who value time and discretion over everything else.
What “BE THE FIRST” actually means
BE THE FIRST is the new benefit tied to SHARE VIP.
- Early and exclusive access for VIP members
- Experiences designed to feel rare and memorable
- Part of SHARE’s push for more personal rewards
It sets a clear line between standard perks and VIP-level experiences. Instead of broad deals, this focuses on limited access and controlled environments. It’s more about how you shop than how much you save. The approach mirrors how brands like Apple roll out new products, where first access is as valuable as the product itself.
Why the UAE context matters
This sits inside one of Dubai’s busiest malls, but works around the noise.
- Mall of the Emirates hosts major launches and flagships
- The timing aligns with peak September retail
- Sessions run late, which suits Dubai schedules
For UAE shoppers, evenings are prime time. A 10am–11pm window gives office-goers scope to book late slots and keep weekends light. The location also makes sense for anyone already planning visits to MoE’s anchors and flagships the same day.
Who can book the SHARE VIP Suite?
Invitation-only SHARE VIP members. Access is limited and pre-booking is required.
What are the dates and timings?
19–30 September, open daily from 10am to 11pm at Mall of the Emirates.
Is there a home visit option?
Yes, selected VIP members can request a bespoke at-home experience with an expert bringing products for hands-on testing.
