Samsung wants you to hunt for art in UAE malls to win a Frame Pro TV

Samsung Gulf Electronics has launched an exciting new Samsung UAE competition: the Samsung Hidden Art competition UAE. This unique challenge offers residents the chance to win The Frame Pro TV by finding specific digital artworks hidden on TVs in participating stores across the UAE.

The prize is The Frame Pro TV, Samsung's lifestyle screen known for its matte display that mimics canvas. While the competition is described as a three-week campaign, the official announcement notes it is running until 21 January 2026, so you have limited time to get involved. This interactive approach reminds us of the interactive experiences becoming more common in UAE cultural venues.

If you're eager to participate in this Samsung Hidden Art competition UAE and learn how to win The Frame Pro TV, here is how the competition works and where you need to go to enter.

How to enter the Hidden Art competition

The entry process is more involved than a simple like-and-share. You will need to visit a physical store and complete several steps to qualify for the raffle draw.

Step 1: Find the clue
Check the @samsunggulf Instagram account. They reveal a new artwork weekly that you need to find.

Step 2: Visit a participating store
Head to one of the select Samsung stores in the UAE (listed below) and look for that specific artwork displayed on The Frame Pro TV.

Step 3: Scan and complete
Once you find the artwork, scan the QR code displayed next to the TV. This will take you to a questionnaire you need to complete.

Step 4: Capture proof
After finishing the questionnaire, take a screenshot of the completion screen. You also need to take a photo of the artwork you found in the store.

Step 5: Submit your entry
Send a Direct Message (DM) to @samsunggulf on Instagram with both the screenshot and the photo of the artwork. Finally, comment "Done" on the original competition post.

Participating Samsung stores

You can't just go to any electronics retailer; you must visit specific Samsung branded stores. If you are already planning a trip to see the Ras Al Khaimah Art Festival, note that the participating stores are concentrated in Dubai, Abu Dhabi, Sharjah, and Ajman.

Dubai

• Samsung – Dubai Mall
• Samsung – Mall of the Emirates
• Samsung – Dubai Hills Mall
• Samsung – Mirdif City Center
• Samsung – Nakheel Mall
• Samsung – Burjuman
• Samsung – Deira City Center

Abu Dhabi

• Samsung – Khalidiyah Mall
• Samsung – Wahda
• Samsung – Galleria

Northern Emirates

• Samsung – Ajman City Center
• Samsung – Sahara Center (Sharjah)
• Samsung – Al Zahia City Center (Sharjah)

The Prize: The Frame Pro TV

The winner will receive The Frame Pro TV. This model is designed to look like a picture frame when not in use, featuring a matte finish that reduces glare so digital art looks more like a physical print. It connects to the Samsung Art Store, which houses over 4,000 works of art.

For those following the latest display tech, The Frame remains unique for prioritizing aesthetics over raw specs, making it a popular choice for living rooms where a black rectangle feels intrusive.

The competition winner will be selected via a raffle draw after the campaign concludes on 21 January.

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