Samsung confirms Galaxy Unpacked February 2026 for AI-powered Galaxy S26 series

Samsung has confirmed that Galaxy Unpacked February 2026 will take place on February 25 in San Francisco, where the company will unveil its next-generation Galaxy S26 series smartphones with integrated Galaxy AI. According to Samsung's official invitation, the new phones are designed to "make Galaxy AI feel seamlessly integrated from the moment it's in hand."

What to expect at Galaxy Unpacked February 2026

The February 25 event will mark what Samsung calls "a new phase in the era of AI" with phones built to simplify everyday interactions and inspire confidence. The company is positioning the new Galaxy S26 series as phones where artificial intelligence becomes truly personal and adaptive.

This represents Samsung's latest push to differentiate its flagship phones through AI capabilities. The company has been steadily building its Galaxy AI features across its ecosystem, and the February reveal will likely showcase how these advances translate into practical daily benefits for users.

Unlike previous Galaxy launches that focused primarily on camera improvements or display upgrades, this event appears centred on demonstrating how AI can remove friction from common smartphone tasks.

How to watch Galaxy Unpacked live from UAE

The Galaxy Unpacked February 2026 event will stream live starting at 10pm GST on February 25. You can watch on Samsung.com, Samsung Newsroom, or Samsung's YouTube channel.

For context, that's 10am PT, 1pm EST, 6pm GMT, and 7pm CET. Samsung is encouraging viewers to register at samsung.com/unpacked to receive teasers, trailers, and exclusive benefits ahead of the event.

The San Francisco venue continues Samsung's tradition of hosting major Unpacked events in key tech hubs, though the company hasn't revealed the specific location yet.

Galaxy AI focus signals Samsung's strategy shift

This February event represents Samsung's clearest commitment yet to making AI the primary selling point for its flagship phones. While previous Galaxy S series launches focused on incremental spec improvements, the February 2026 reveal appears designed around demonstrating tangible AI benefits.

The timing is notable given Apple's recent moves in the AI space, including its partnership with Google to bring Gemini AI to Siri. Samsung's February event will likely address how its Galaxy AI approach differs from competitors' implementations.

Samsung has been testing AI integration across its product lineup, from phones to tablets with enhanced DeX capabilities, suggesting the February reveal will showcase a cohesive AI ecosystem rather than isolated features.

UAE availability and what comes next

Samsung hasn't announced specific UAE launch dates or pricing for the new Galaxy S series yet. Historically, Samsung's flagship phones reach the UAE market within 2-3 weeks of global announcement, though AI-powered features sometimes require regional regulatory approval.

The company will likely reveal UAE pricing and availability during or shortly after the February 25 event. Given Samsung's focus on AI integration, UAE buyers should expect these phones to support the full range of Galaxy AI features, though some capabilities may depend on regional language support and local partnerships.

Registration for event updates is now open at samsung.com/unpacked, which should include region-specific announcements as Samsung confirms market rollout plans.

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