Samsung and Amazon just made buying tech in the UAE easier

Samsung and Amazon have signed a Memorandum of Understanding (MoU) to level up digital customer experiences across the UAE and Saudi Arabia. 

In normal-person terms: they want shopping for Samsung gear on Amazon to feel more joined-up. Think simpler perks, easier add-ons like care services, and quicker fulfilment. The MoU also builds on an existing relationship between the two companies in both markets. 

If you want some local background on how Amazon has been pushing faster fulfilment in the UAE, here’s our look inside its Abu Dhabi fulfilment centre.

What the MoU actually covers (and what it doesn’t)

This MoU is about improving customer experience through deeper digital integration and operational coordination in the UAE and Saudi Arabia. 

• It’s a memorandum of understanding, not a public product launch list. 
• The language is “explore” and “work together”, which usually means pilots first, then rollout later. 
• The stated goal: smoother shopping, more convenience, and more value through services and delivery. 

The main point: this is a roadmap for removing friction from buying and owning Samsung devices via Amazon in the region.

Prime and Samsung devices: deeper integration is on the table

Samsung and Amazon say they’ll explore deeper integration between the Prime membership programme and Samsung devices to create “seamless digital experiences”. 

• Prime benefits could become more visible or easier to activate across eligible Samsung shopping journeys. 
• The intent is “seamless”, which usually means fewer steps and less jumping between apps and pages. 
• This sits under a wider push for “digital integration” across both markets. 

No hard details were shared yet on which devices, which Prime features, or timelines. So for now, treat it as “direction”, not “done deal”.

Samsung Care is meant to show up earlier in the journey

A big practical bit: the MoU calls out making Samsung Care services more accessible “from product selection to checkout”. 

• The aim is less hunting around after purchase to figure out coverage. 
• It’s framed as part of “customer journey” improvements, not just after-sales support. 
• If executed well, this is the bit that could reduce buyer stress the most. 

If you’re the type who cracks screens with confidence, read our local explainer on Samsung’s repair service and Samsung’s own Care+ page for the UAE.

Bundle deals, faster delivery, and “in minutes” shopping

Samsung and Amazon say customers should see more value through bundle deals and faster delivery options, including Amazon Now, which aims to get products to you “in minutes”. 

• More bundles can mean simpler “buy the phone + the thing you actually need” flows. 
• Faster delivery is positioned as part of convenience, not just a nice-to-have. 
• Amazon also highlights 3D and VR product visualisations on amazon.ae to help customers view products in detail before buying.

FAQ

What did Samsung and Amazon sign?

A Memorandum of Understanding (MoU) to improve digital customer experiences and integration across the UAE and Saudi Arabia. 

Will Prime work better with Samsung devices now?

They said they will explore deeper integration between Prime membership and Samsung devices, but didn’t share specific features yet. 

Is Samsung Care being added to Amazon checkout?

The MoU says Samsung Care services will be made more accessible across the customer journey, from selection to checkout. It doesn’t spell out exactly how. 

What is Amazon Now in this announcement?

It’s listed as one of the faster delivery options, aimed at getting products to shoppers “in minutes”. 

Is this only for the UAE?

No. The MoU explicitly mentions both the UAE and Saudi Arabia. 

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