Samsung turned a Dubai villa into a working “AI Home” this week, showing how its phones, TVs and appliances can talk to each other without feeling like a tech demo. Over three days, guests walked through five themed spaces—each built around a daily routine—and saw how Bespoke AI, Vision AI, Galaxy AI and SmartThings tie it all together.
- Samsung staged a three-day “AI Home Experience” in Dubai to demo a unified, cross-device smart home.
- Rooms showed specific use-cases: personalised TV, calmer sleep, guided workouts, smarter cooking, and an immersive gaming setup.
- The showcase leaned on Bespoke AI (appliances), Vision AI (entertainment), Galaxy AI (phones/wearables) and SmartThings (control).
- Samsung highlighted community pieces: a design forum, a Meta creators workshop, and an FC26 gaming tournament.
- Big picture: Samsung wants AI in UAE homes to feel useful, not flashy—focused on everyday tasks.
What Samsung actually showed
Samsung framed the experience as a guided journey rather than a product launch. The focus was on practical routines, not specs.
- Unified ecosystem: Bespoke AI, Vision AI, Galaxy AI and SmartThings
- Guests: regional creators, gamers, partners
- Themes: comfort, creativity, wellbeing, entertainment
The idea is simple: your phone knows your habits, your TV recognises context, your appliances plan ahead, and SmartThings stitches the lot together. The result is less fiddling with apps and more “it just works” moments.
Room-by-room: how it plays out
Each space answered a “why would I use AI here?” question.
- Living room: Vision AI tuned content and ambience
- Bedroom: routines for quieter nights and better sleep
- Home gym: Galaxy AI nudged form, progress and recovery
- Kitchen: Bespoke AI handled planning and cycles
- Gaming room: big screens, fast response, multi-device play
None of this is sci-fi. It’s scene control plus sensors and models that notice patterns—lights dim when a film starts, sleep mode kills notifications, washers pick a smarter cycle, and workouts get timely prompts. The gaming room paired phones, monitors and TVs for low-friction play.
The ecosystem angle (and the gaming nod)
Samsung’s pitch is cross-device intelligence you don’t have to babysit. The company also called out its multi-device gaming setup, which spans Galaxy phones, OLED TVs and the Odyssey G-series monitors, and picked up a regional Editors’ Choice award.
- Phones: Galaxy AI tools feed routines and second-screen use
- TVs/monitors: high refresh and HDR for games and streaming
- Control: SmartThings links non-Samsung kit too

Community, creators and a bit of theatre
Beyond rooms and reminders, Samsung added people: a design-meets-tech forum, a Meta-led creators workshop, a content challenge, chef-driven demos and a FIFA-style “Battle of the Best FC26” tournament. It signals that connected living isn’t just convenience; it’s also culture—food, fitness, play and content creation baked into one home graph.
Why this matters in the UAE
Plenty of brands talk about “smart home”. Few show a full path from bedroom to kitchen with clear tasks. For the UAE, where villas and apartments mix, and residents juggle odd hours, AI-assisted routines (power saving, quiet nights, quick workouts) make sense, especially when the setup works with existing kit through SmartThings.
FAQ
Is “AI Home” something I can buy today?
No. It’s a guided experience that shows how Samsung’s current and upcoming devices work together at home.
Which tech pillars did Samsung highlight?
Bespoke AI (appliances), Vision AI (entertainment), Galaxy AI (phones/wearables), and SmartThings (control and automation).
What were the themed spaces?
Living room, bedroom, home gym, kitchen and gaming room—each with tailored routines and controls.
Was this open to the public?
Samsung hosted creators, gamers and partners over three days. Public timings weren’t listed.
Where can I read more about related devices?
See our Galaxy Z Fold7 story for Galaxy AI features and multi-device tricks, and our monitor picks for Odyssey OLED G9 context.
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