ROG Xbox Ally Pre-Orders Begin in the UAE - Here's How Much It Costs

ASUS Republic of Gamers has opened pre-orders in the UAE for its Windows handhelds: ROG Xbox Ally and the higher-end Ally X. Prices are AED 2,299 and AED 3,499, with retail availability set for 16 October. ASUS eShop buyers get a free personalised case and 20% off extended warranty for Ally models until 30 November.

UAE pre-orders, prices and launch date

The key details are straightforward for buyers here.

Pre-orders start: 26 September 2025
UAE prices: Ally AED 2,299; Ally X AED 3,499
Shelf date: 16 October 2025 across UAE retailers
eShop bonus: personalised ROG 2-in-1 premium case + 20% off extension warranty (till 30 Nov)

You can order via leading retailers or the ASUS UAE eShop. The units arrive mid-October, so you can plan ahead for the holiday season or LAN nights.

For context and ongoing game picks, see our recent Xbox Game Pass UAE guide. It’s handy if you plan to use the Ally as a Game Pass machine.

Two models, two playstyles

ASUS is selling two trims. The base model aims for portability and value. The X version targets longer sessions and headroom.

ROG Xbox Ally (RC73YA)
AMD Ryzen Z2 A, 16GB RAM, 512GB SSD, 60Wh battery
ROG Xbox Ally X (RC73XA)
AMD Ryzen AI Z2 Extreme with NPU, 24GB RAM, 1TB SSD, 80Wh battery

In short, the Ally covers everyday portable PC gaming on a budget. The Ally X steps up CPU/GPU resources, RAM, storage and battery, so it should handle bigger libraries and longer play without hugging a charger. Both run full Windows, so you’re not stuck in a walled garden for stores or mods.

AI touches and Xbox optimisation

The Ally X includes a dedicated NPU to enable upcoming features. Two examples called out:

Automatic Super Resolution (Auto SR) for smarter upscaling
AI Highlight Reels that auto-capture key moments

The Ally family was co-developed with Xbox, with handheld-friendly optimisations like faster shader delivery and ready-to-go controls for thousands of PC titles. For UAE users, this pairs naturally with Game Pass and remote installs via the Xbox app.

Display and I/O basics (both)

Both units share the same 7-inch 1080p IPS screen at 120Hz with FreeSync Premium and Gorilla Glass with DXC anti-reflection. You also get Wi-Fi 6E and Bluetooth 5.4, a UHS-II microSD slot, and a 3.5mm jack.

Screen: 7″ FHD, 120Hz, FreeSync Premium, Gorilla Glass + DXC
Wireless: Wi-Fi 6E (2×2), BT 5.4
Storage slot: UHS-II microSD
Audio: 3.5mm combo jack

Ports differ slightly: Ally X adds USB4 with DP 2.1 and PD 3.0 alongside a second USB-C; the base Ally carries two USB-C (Gen 2) with DP 2.1 and PD 3.0.

If you’re thinking expandable storage, we’ve also covered fast cards and standards for handhelds like Ally and Steam Deck in our microSD Express explainer and a ready-to-buy 1TB microSD Express card guide.

Battery, size and carry weight

The Ally X bumps the battery from 60Wh to 80Wh. Dimensions match; the X is heavier.

Ally X: 80Wh, 715g
Ally: 60Wh, 670g
Both: 290.8 × 121.5 × 50.7 mm

The bigger pack and extra RAM/storage make the X the choice for longer trips, flights, and sofa sessions. The standard Ally stays lighter and cheaper for commuters who still want high-refresh play.

Warranty, loyalty and official resources

ASUS notes a local extended warranty offer and a loyalty scheme:

ASUS Perfect Warranty: product registration within 90 days to access accidental coverage (valued up to AED 500). Link provided in the press note.
ROG Elite: earn points and perks after registering products — ROG Elite programme
Learn more about ROG at the official regional site

These are handy if you buy early and want extra cover and perks on accessories later.

What are the UAE prices and launch date?

Ally is AED 2,299 and Ally X is AED 3,499. Both go on sale on 16 October 2025, with pre-orders live from 26 September.

What’s the main difference between Ally and Ally X?

Ally X has a Ryzen AI Z2 Extreme chip with an NPU, 24GB RAM, 1TB SSD and an 80Wh battery. The standard Ally has a Ryzen Z2 A, 16GB RAM, 512GB SSD and a 60Wh battery.