Rituals Velvet Oudh collection celebrates Middle Eastern traditions this Ramadan

Dutch beauty brand Rituals debuts Velvet Oudh, a premium collection featuring saffron, rose, and authentic oudh notes. The Ramadan-timed launch includes eau de parfum, stone diffuser, and ready-to-gift sets celebrating Middle Eastern fragrance traditions.

Rituals Cosmetics, the Dutch beauty brand, has launched Velvet Oudh, a luxurious collection inspired by Middle Eastern traditions, arriving just in time for Ramadan. The new range joins Rituals' exclusive Private Collection, featuring an eau de parfum, a stone diffuser, and a curated gift set, designed to celebrate the season's spirit of generosity and gathering.

What's in the Velvet Oudh collection

The Rituals Velvet Oudh collection comprises three distinct offerings, each designed to bring the warmth and elegance of oudh into different aspects of daily life.

The collection's centrepiece is the Velvet Oudh Eau de Parfum, housed in a beautifully crafted bottle and formulated for ultra-long-lasting wear. This isn't a fleeting fragrance — it's designed to leave a bold, unforgettable impression throughout the day.

For home fragrance enthusiasts, the stone diffuser offers a new way to scent living spaces. Made from fine pink salt stone and presented in an elegant glass bowl, it comes with a 20ml fragrance bottle. You control the intensity by adjusting the number of drops added, and with proper use, it lasts up to five months — perfect for a bedside table or majlis.

The gift set arrives beautifully pre-wrapped, containing mini fragrance sticks (100ml), foaming shower gel (200ml), hair and body mist (50ml), and a scented candle (360g). It's designed for effortless gifting, whether you're thanking a host, surprising a loved one, or treating yourself.

The fragrance profile

Velvet Oudh opens with rich notes of saffron and citrus, creating an immediate sense of luxury and warmth. The heart reveals an elegant rose, whilst the base settles into the star ingredient — oudh — enhanced with guaiacwood and vanilla.

This composition feels intentionally crafted for the region. The saffron adds that golden, precious quality beloved in Middle Eastern perfumery, whilst the rose provides elegance without overwhelming the deeper woody base. The vanilla softens the intensity, making it welcoming rather than imposing.

Oudh, of course, holds deep cultural significance in the Middle East, celebrated for its timeless presence and revered fragrance. Rituals positions this scent as equally at home in personal moments as it is when shared with loved ones in social settings.

Cultural connection and timing

The collection's February launch timing isn't coincidental. Ramadan approaches, and with it, the season of reflection, generosity, and meaningful gift-giving. The brand has positioned Velvet Oudh to capture the essence of these moments — from relaxed evenings after iftar to the joyful tradition of exchanging gifts during Eid.

For those seeking Ramadan gifts with cultural resonance, this collection offers both personal indulgences and home enhancements. The pre-wrapped gift set particularly addresses the need for thoughtful, ready-to-give presents during the season.

Availability

The Rituals Velvet Oudh collection becomes available in February. Specific UAE pricing and retail locations haven't been announced, though the collection will likely be available through Rituals' existing UAE presence and online channels.

As part of the Private Collection, expect premium positioning compared to Rituals' regular fragrance offerings. The brand typically stocks at major UAE shopping centres and maintains an online presence for convenient ordering.

Frequently Asked Questions

What is Rituals Velvet Oudh?

Rituals Velvet Oudh is a luxurious fragrance and home collection inspired by Middle Eastern traditions, featuring saffron, rose, and oudh notes. It's part of Rituals' exclusive Private Collection, launched for Ramadan and Eid celebrations.

What products are included in the Velvet Oudh collection?

The collection includes an eau de parfum in a crafted bottle, a pink salt stone diffuser with glass bowl, and a pre-wrapped gift set containing fragrance sticks, shower gel, body mist, and scented candle.

When will Rituals Velvet Oudh be available in UAE?

The Velvet Oudh collection becomes available in February 2026. Specific UAE pricing and retail locations are expected to be announced closer to launch through Rituals' existing channels.