Ray-Ban and A$AP Rocky are back with something sharp. It’s called The Next Generation Collection. Unveiled at Men’s Paris Fashion Week, it features three bold styles designed to challenge the conventional idea of what sunglasses should look like.
This isn’t just another collab. It’s Ray-Ban Studios’ first drop with A$AP Rocky, and they’re not here to play safe.
What’s in The Next Generation Collection?
Three new styles. All loud. All limited.
- Ultra Wrap 001
- Ultra Wrap 002
- Ultra Wrap 003
These aren’t your dad’s aviators. Think sharp angles, fluid shapes, and wraparound lenses that could pass for props in a sci-fi film.
Key Features
- Futuristic Wraparound Designs
- Core Black and Bold Colourways, like translucent gold
- Mirrored Lenses for that out-there finish
- Premium Packaging in a plexiglass cube with an A$AP Rocky x Ray-Ban stamp
This gear screams collector-grade. It’s fashion meeting street culture with a tech edge.
Ultra Wrap 001: Loud and Curvy
- Model code: 0RB4943 671/87
- Inflated wraparound frame
- Available in bold colours
The 001 brings the kind of curve that makes heads turn. It looks like it belongs in a post-apocalyptic runway show. Functional? Sure. But make no mistake—this one’s for the flex.
Ultra Wrap 002: Full Face, No Apology
- Model code: 0RB4942 671/87
- Wide lens and mask-like look
- Chunky temples
This one leans hard into streetwear. It’s got that mask vibe, with a silhouette that covers half your face. Perfect if you want to disappear behind some seriously loud design.
Ultra Wrap 003: Minimal but Max Impact
- Model code: 0RB4941 601/87
- Clean wraparound lens
- Thick, curved arms
This one’s a bit more understated. Still future-forward but sleeker. If 001 and 002 are shouting, 003 is the stylish whisper that still owns the room.
Limited Run, UAE Pricing Pending
Ray-Ban hasn’t dropped UAE pricing yet. But expect a premium. These are short-run releases, which means once they’re gone, that’s it.
Keep an eye on local Ray-Ban retailers in the UAE and if you’re looking to grab a pair, move quick.
Summary
Ray-Ban and A$AP Rocky’s Next Generation Collection is less about eyewear, more about making a statement. Three models. Bold designs. Limited run. Straight from Paris to your face.
FAQs
Are these styles available in the UAE?
Yes, but availability will be limited. Keep an eye on local Ray-Ban stores and online listings.
What’s the price for each model?
Prices haven’t been confirmed for the UAE yet, but expect them to be in the premium range.
