Give back this Ramadan: Dubai's biggest charity drive makes donating as easy as ordering food

Dubai Culture and Arts Authority has launched the seventh edition of Ramadan Heroes, its flagship humanitarian initiative encouraging UAE residents to support underprivileged families during the holy month. According to Dubai Culture's announcement, the campaign operates through a partnership with talabat UAE and Emirates Red Crescent, making charitable giving as simple as ordering food through an app.

The initiative forms part of Dubai's Season of Wulfa celebrations, reinforcing the emirate's position as a global humanitarian hub whilst celebrating Emirati values of generosity and community solidarity.

What is the Ramadan Heroes initiative?

Ramadan Heroes operates as a virtual charity platform integrated within the talabat UAE app, allowing residents to donate essential items for underprivileged families. According to Dubai Culture, the campaign has achieved remarkable success over its six previous editions, expanding its reach to engage diverse segments of UAE society.

The initiative accepts donations for four main categories: iftar meals for breaking the fast, comprehensive food parcels, Eid clothing for families, and general Sadaqa contributions. Emirates Red Crescent teams coordinate the secure delivery of all donations directly to beneficiaries across the UAE.

This year's campaign operates under the theme 'Celebrating the Spirit of Giving', aligning with Dubai's broader cultural initiatives that promote community engagement and social responsibility.

How does the partnership strengthen Dubai's humanitarian role?

The collaboration between Dubai Culture, talabat UAE, and Emirates Red Crescent represents what organisers call "a model of integrated institutional cooperation". Saleh Al Breiki, Director of Corporate Communication and Marketing at Dubai Culture, explains that the partnership advances leadership's vision to position Dubai as a global humanitarian hub.

"Through this campaign, we continue to reaffirm our sectoral priorities and responsibilities, which focus on investing in people, enhancing quality of life, and fostering family cohesion and social connectedness," Al Breiki said. "Assisting underprivileged families and meeting their needs throughout the holy month highlights the essence of Dubai as a positive and inspiring environment defined by tolerance and openness."

The initiative leverages technology for social good, with talabat's platform providing the infrastructure whilst Dubai Culture's community reach ensures broad participation across the emirate's diverse population.

Why does talabat UAE support the campaign?

For talabat UAE, participating in Ramadan Heroes reflects core company values around giving back to the community. Simonida Subotic, Vice President and Managing Director at talabat UAE, emphasises that charitable giving remains integral to the company's mission beyond its food delivery services.

"Giving back remains an integral part of talabat's values and we are proud to launch the seventh edition of the Ramadan Heroes campaign this year in alignment with the Season of Wulfa," Subotic said. "By harnessing our technology for good, we are making it simple and secure for the community to donate through the talabat app during Ramadan and all year round."

The partnership extends beyond Ramadan, with the platform facilitating charitable giving throughout the year whilst maintaining the security and reliability users expect from the app.

How does Season of Wulfa connect communities?

Ramadan Heroes operates within Dubai's Season of Wulfa, a broader cultural initiative that strengthens family bonds and celebrates Emirati social occasions. The season showcases local heritage whilst promoting authentic values that position Dubai as a global city championing tolerance and cultural respect.

The campaign complements other Ramadan initiatives across Dubai, creating a comprehensive approach to community engagement during the holy month. This integrated strategy reinforces Dubai's commitment to maintaining cultural authenticity whilst embracing its role as an international humanitarian centre.

Through initiatives like Ramadan Heroes, Dubai demonstrates how modern technology can preserve traditional values of generosity and community support that define Emirati culture.

Should you participate in Ramadan Heroes?

Based on seven years of operation and expanding community engagement, Ramadan Heroes offers UAE residents a straightforward way to contribute meaningfully during Ramadan. The initiative's integration with talabat UAE's familiar platform removes barriers to charitable giving whilst ensuring donations reach intended beneficiaries through Emirates Red Crescent's established networks.

The campaign's focus on essential items — iftar meals, food parcels, Eid clothing, and Sadaqa — addresses genuine needs within UAE communities. For residents seeking ways to give back during the holy month, the platform provides transparency and convenience that traditional charity methods often lack.

With Dubai's diverse population and the campaign's proven track record, participating in Ramadan Heroes supports both individual spiritual practice and broader community welfare during this significant period.

How to donate through Ramadan Heroes

Donations can be made securely through the Ramadan Heroes virtual charity section within the talabat UAE app. The platform accepts contributions for iftar meals, food parcels, Eid clothing, and general Sadaqa throughout the Ramadan period.

Emirates Red Crescent coordinates delivery of all donations to underprivileged families and individuals across the UAE. The app provides secure payment processing and donation confirmation, ensuring transparency throughout the charitable giving process.

Download the talabat UAE app from the App Store or Google Play to access the Ramadan Heroes virtual charity section and begin contributing to the community initiative.

Frequently Asked Questions

What is the Ramadan Heroes initiative?

Ramadan Heroes is a humanitarian initiative by Dubai Culture, talabat UAE, and Emirates Red Crescent to support underprivileged families in the UAE during Ramadan through donations. This seventh edition operates through a virtual charity platform within the talabat app.

How can I donate to Ramadan Heroes?

Donations can be made securely through the Ramadan Heroes virtual charity section in the talabat UAE app. The platform accepts various donation types and processes payments securely with delivery confirmation provided.

What types of donations are accepted?

The initiative accepts donations for iftar meals, food parcels, Eid clothing, and Sadaqa. All donations are delivered directly to beneficiaries through Emirates Red Crescent's established distribution network.

Who benefits from the Ramadan Heroes campaign?

Underprivileged families and individuals across the UAE benefit from the donations collected through the campaign. Emirates Red Crescent coordinates delivery to ensure donations reach intended beneficiaries throughout the country.

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