PUBG Mobile Just Announced a Ferrari Collab for 2026

PUBG MOBILE has confirmed an upcoming collaboration with Scuderia Ferrari HP, set to land in 2026. It’s being framed as Ferrari’s first official step into the game, with a batch of Ferrari-themed content planned. For now, it’s an announcement plus quotes — and a promise that the real details are coming “soon”.

What’s been announced

PUBG MOBILE has locked in a 2026 partnership with Ferrari’s F1 team brand, Scuderia Ferrari HP, marking Ferrari’s debut in the game.

• Partnership: PUBG MOBILE x Scuderia Ferrari HP
• Timing: coming in 2026
• Positioning: performance, innovation, engineering, craftsmanship
• Status: more information promised later

This is a formal “yes, it’s happening” announcement. PUBG MOBILE says the collaboration will bring Ferrari’s “signature performance” into the game through themed in-game elements. Ferrari, through its own leadership quote, describes it as a new interactive space to showcase engineering mastery.

What players can expect in 2026

The announcement confirms exclusive themed content, but stops short of naming what that content actually is.

• Ferrari- and Scuderia Ferrari HP-themed in-game content
• “Immersive in-game elements” focused on engineering and innovation
• Designed to reflect both brands’ shared focus on craft and pushing limits
• No confirmed item list (yet)

So yes, there will be Ferrari-branded content in PUBG MOBILE. But the announcement does not say if this means vehicles, cosmetics, a themed mode, a limited-time event, or something else. Until PUBG MOBILE shares specifics, the safest take is: Ferrari branding is coming, the format is still unknown.

Why Scuderia Ferrari HP is the name you’ll see

The partnership is specifically tied to Ferrari’s F1 team identity: Scuderia Ferrari HP.

• Collaboration is with Ferrari and its Formula 1 team brand
• Messaging leans on precision, performance, and technical mastery
• PUBG MOBILE calls it its first collaboration with Scuderia Ferrari HP

If you’re not into motorsport, “Scuderia” is basically Ferrari’s racing outfit name. The key point here is branding: PUBG MOBILE is leaning into Ferrari’s racing DNA, not just “red car goes fast” vibes.

You can keep tabs on the official brand hubs here: PUBG MOBILE and Scuderia Ferrari on Ferrari.com.

What we don’t know yet

Right now, the missing details are the ones players actually care about.

• Exact release date (only “2026” has been confirmed)
• Which modes/maps it will appear in
• Whether content is earned, purchased, or time-limited
• Any regional notes (including UAE-specific timing or offers)
• The full list of items and features

In other words: it’s real, it’s official, and it’s not detailed. PUBG MOBILE says more information will be revealed later, so this one is still in the “announcement phase”.

Where this fits in PUBG MOBILE’s bigger collab habit

PUBG MOBILE is clearly staying on the brand-crossover path — and if you want examples of how these roll out, here’s related reading from our earlier coverage:

• PUBG and Porsche team up across PC, console and mobile
• PUBG x Balenciaga brings couture skins and merch
• Transformers Land in PUBG Mobile 3.9: What You Need to Know
• PUBG MOBILE PMNC 2025 Fall is a MENA moment
• Saudi students are mapping the Kingdom inside PUBG MOBILE

None of the above confirms what Ferrari content will look like — it just gives you a feel for the kinds of partnerships PUBG MOBILE tends to announce.

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