4 min read

Priyanka Chopra is coming to Abu Dhabi to tell you to do less

Priyanka Chopra Jonas joins the BRIDGE Summit 2025 lineup in Abu Dhabi. Here is when to catch her fireside chat with Anas Bukhash at ADNEC.

Priyanka Chopra is coming to Abu Dhabi to tell you to do less
Priyanka Chopra Jonas to Speak at BRIDGE Summit Abu Dhabi 2025

Abu Dhabi is gearing up for a massive week in December, and the speaker list just got a serious upgrade. If you follow the intersection of tech, media, and pop culture, you know the BRIDGE Summit is positioning itself as the go-to debut event for the industry. Now, they have dropped a major name: Priyanka Chopra Jonas is headlining the event with a keynote fireside chat.

KEY TAKEAWAYS
  • The Headliner: Priyanka Chopra Jonas is the confirmed keynote speaker for the Picture Track.
  • The Date: Catch her session on 9 December at 10:00 AM.
  • The Topic: She will discuss the power of saying "no" and focusing on quality over quantity in the creative economy.
  • The Host: The session is moderated by Anas Bukhash, the founder and host of #ABTalks.
  • The Venue: The summit runs at the Abu Dhabi National Exhibition Centre (ADNEC).

The Session: Quality Over The Grind

The modern creative economy often feels like a hamster wheel. You are expected to churn out content, products, or code 24/7. This session seems to be pushing back against that narrative.

  • Topic: "Mastering Your Craft in a World Obsessed with More".
  • Focus Areas: Intentionality, disciplined focus, and the strategic value of refusal.
  • Context: How early global fame shaped her current work ethic.

It is easy to look at a celebrity and assume their life is just red carpets, but this talk aims to strip that back. Chopra Jonas is expected to dive into the mindset shift required to actually get good at something rather than just being busy. She will be reflecting on her own career—which started when she won Miss World at 18—and how demanding work cycles forced her to learn discipline.

The core argument here is interesting for anyone in the tech or creator space: doing fewer things with clarity is the only way to sustain high-quality output. In an era of AI-generated slop and infinite scrolling, hearing a global superstar argue for "doing less" is a refreshing pivot.

The Moderator: A Local Favourite

You can't really have a deep conversation in the UAE without Anas Bukhash involved. The choice of moderator here suggests this won't be a surface-level PR fluff piece.

  • Who: Anas Bukhash, Founder and Host of #ABTalks.
  • Style: Known for raw, psychological, and "human" conversations.
  • Role: He will guide the conversation on the Forum Stage.

Bukhash has built a massive following by getting famous people to drop their guard. Pairing him with Chopra Jonas implies we might actually get some practical advice rather than just a list of her upcoming movies. The session takes place specifically under the "Picture Track" of the summit, which is dedicated to film and visual storytelling.

Why This Matters to the Tech Crowd

Why is Tbreak covering a movie star? Because the lines between Hollywood, streaming tech, and digital content are basically gone. Priyanka is a prime example of this convergence.

  • Streaming Giant: She is deeply embedded in the Prime Video ecosystem with Citadel and The Bluff.
  • Production Tech: Her company, Purple Pebble Pictures, focuses on cross-border storytelling.
  • Global Reach: Her film Heads of State crossed 75 million views, showing the massive scale of digital distribution.

We are seeing a shift where actors are also producers and tech entrepreneurs. Chopra Jonas isn't just acting; she is executive producing Oscar-nominated films like The White Tiger. She is also attached to SS Rajamouli’s upcoming film Varanasi, which is touted as the biggest movie coming out of India recently. If you follow the Indian film industry, you know Rajamouli (RRR, Baahubali) pushes the envelope on visual effects and production tech.

Understanding how these massive productions come together—and the discipline required to manage them—is relevant whether you are a YouTuber, a developer, or a digital marketer.

The BRIDGE Summit at a Glance

If you haven't looked at the BRIDGE Summit yet, it is shaping up to be a behemoth. It is not just about movies; it's a massive convergence of different content verticals.

  • Scale: 60,000 participants expected.
  • Scope: 7 content tracks, including Gaming, Technology, Music, and Media.
  • Dates: 8–10 December 2025.
  • Location: ADNEC, Abu Dhabi.

For the tech heads, the Gaming track is a major highlight—especially with ChinaJoy bringing its first global pavilion to the event. On the Technology side, the summit is also leaning heavily into digital platforms, with Meta hosting specialised workshops for creators.

It is rare to see an inaugural event aim this high, but Abu Dhabi has been aggressive in positioning itself as a creative hub. Bringing in a name like Priyanka Chopra Jonas—who Time listed as one of the 100 most influential people in the world—signals that they are not playing around.


Frequently Asked Questions

When is Priyanka Chopra speaking at the BRIDGE Summit?

She is scheduled to speak on 9 December at 10:00 AM30. It is a morning session, so grab your coffee early.

Where is the session taking place?

The session will be on the Forum Stage at the Abu Dhabi National Exhibition Centre (ADNEC).

What is the session about?

The title is "Mastering Your Craft in a World Obsessed with More." She will discuss intentionality, focus, and the importance of saying "no" to maintain quality in your work.

Who is interviewing her?

The session will be a fireside chat moderated by Anas Bukhash, the host of #ABTalks.

What other tracks are at the BRIDGE Summit?

Besides the Picture track, there are tracks for Media, Content Creators, Music, Gaming, Marketing, and Technology.

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