Prada's chai perfume divides internet with $190 price tag
Luxury meets masala as Prada's $190 chai-scented fragrance sparks fierce online debate. The woody-milky blend features cardamom and sandalwood, with reactions ranging from "too excited" to "why not just stand over a stove for free?
Prada has launched a chai-inspired perfume, and the internet can't decide if it's genius or bizarre. As reported by NDTV, the luxury brand's Infusion de Santal Chai costs $190 for 100ml and features notes designed to capture the warmth of masala chai. Social media reactions have been anything but mild.
What's in the bottle
The Infusion de Santal Chai belongs to what Prada calls the "woody and milky" fragrance family. At its core is a chai latte accord, layered with creamy sandalwood, bright citrus, cardamom, and soft musks.
It's a unisex fragrance that attempts to translate the complex aromatics of chai into wearable form. The cardamom provides warm, slightly sweet notes, while sandalwood adds creamy depth. Citrus brightens the blend, much like a squeeze of lemon might lift a rich dish.
Internet reactions are spicy
Social media responses have ranged from genuine excitement to outright mockery. Some users are thrilled about the concept.
"I am just too excited!! Finally, a chai scent that is true to masala chai aromatic warmth," wrote one Instagram user.
Others weren't convinced: "As much as I like chai, I most certainly don't wanna SMELL like one."
The price tag drew particular criticism: "Why pay Prada $190 for 'Chai' perfume when you can get the same effect for free by standing over the stove for 2 minutes?"
The chai connection
Chai's cultural significance makes this launch particularly interesting. The beverage transcends geography and social boundaries, from roadside stalls to office pantries. In the UAE, chai holds similar cultural importance, making this fragrance potentially relevant to local consumers.
Food-inspired fragrances aren't new, but chai brings emotional weight that goes beyond typical gourmand scents. The question is whether that translates to desirable fragrance or novelty that wears off quickly.
Price and availability
The Infusion de Santal Chai is available now on Prada's official website for $190 (approximately Dhs 698) for a 100ml bottle. UAE pricing, launch date, and local retailer availability haven't been announced.
Given Prada's presence in UAE luxury retail, the fragrance will likely arrive at department stores like Galeries Lafayette and Bloomingdale's, as well as Prada boutiques in Dubai Mall and other premium locations.
Frequently Asked Questions
What is the Prada Infusion de Santal Chai perfume?
It's a unisex fragrance from Prada's Infusion collection, inspired by chai with notes of chai latte accord, sandalwood, cardamom, citrus, and soft musks in a woody and milky fragrance family.
How much does Prada Infusion de Santal Chai cost?
A 100ml bottle costs $190 on Prada's official website, which converts to approximately Dhs 698. UAE pricing and availability haven't been officially confirmed yet.
What are the scent notes in Prada's chai perfume?
The fragrance features a chai latte accord as the central note, layered with creamy sandalwood, bright citrus, cardamom spice, and soft musks for warmth and depth.
Where can I buy Prada chai perfume in UAE?
Currently available on Prada's international website. UAE availability through local Prada boutiques and department stores like Galeries Lafayette hasn't been confirmed but is expected soon.
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