Peugeot Middle East has introduced a flexible, app-based car subscription service in the UAE, marking its first foray into the subscription model. The initiative, in partnership with Invygo and Yelo, allows customers to access Peugeot vehicles through a digital-first, commitment-free experience.
A Strategic Move Toward Digital Mobility
Peugeot has launched its pilot subscription service as part of a broader Stellantis initiative to reimagine vehicle access in the GCC.
- First Stellantis brand in the region on a subscription platform
- Partnership with digital provider Invygo and fleet operator Yelo
- Designed to meet the rising demand for flexible, digital mobility
This marks the start of Peugeot’s new mobility strategy in the Middle East. The collaboration reflects a shift in consumer behaviour toward flexible, tech-enabled solutions, particularly in urban environments. PEUGEOT is setting the stage for further expansion across the GCC.
How the Subscription Works
Customers in the UAE can now subscribe to Peugeot vehicles without paperwork or long-term commitments.
- App-based vehicle selection via Invygo
- Yelo supplies and maintains the vehicle fleet
- No upfront payments or lengthy contracts
The model leverages Yelo’s leasing capabilities with Invygo’s digital platform to create a seamless user experience. It eliminates traditional friction points, such as down payments and paperwork, appealing to younger, digital-first users.
Target Users and Market Fit
The new service is designed for consumers seeking convenience without sacrificing quality.
- Ideal for first-time drivers and young professionals
- Suits users looking for flexibility over ownership
- Urban drivers who prioritise ease of access
Peugeot’s design and urban driving appeal align well with these target segments. Its vehicles offer agility and style, catering to the lifestyle needs of UAE residents who seek short-term access without long-term commitments.
Regional Impact and Future Plans
The UAE launch is the first phase of a broader rollout strategy across the GCC.
- UAE as the pilot market
- Plans to expand service to other GCC countries
- Potential to include other Stellantis brands
By entering the subscription space, Stellantis sets a precedent for its other marques. Peugeot is leading the initiative, providing insights into customer preferences and operational models that could scale regionally.
Industry Partnerships
This service is powered by a tripartite collaboration between automotive, tech, and leasing leaders.
- Peugeot: providing the vehicles and brand
- Invygo: managing digital access and subscriptions
- Yelo: operating the leasing infrastructure
Each partner plays a distinct role in enabling a seamless customer journey. Invygo handles the user interface, Yelo delivers and maintains the cars, and Peugeot ensures quality standards.
Summary
Peugeot Middle East’s new subscription model, in partnership with Invygo and Yelo, is reshaping car access in the UAE. The digital-first service aligns with modern user expectations for flexibility and ease of use. As the first Stellantis initiative of its kind in the region, it lays the foundation for expansion and a shift in how mobility services are delivered across the GCC.
FAQs
What is included in the Peugeot subscription service?
The subscription includes a Peugeot vehicle, maintenance, insurance, and roadside assistance with no long-term commitment or upfront cost.
Who is this service intended for?
It targets digital-first users, young professionals, and those seeking short-term, flexible car access without ownership responsibilities.
How do I subscribe to a Peugeot car?
Users can subscribe via the Invygo app, which manages the selection, booking, and delivery process entirely online.
