Oracle has expanded its presence in Dubai Internet City with a new AI-powered Customer Experience Centre. The facility highlights Oracle’s commitment to supporting the UAE’s growing digital economy and Dubai’s ambition to become a global leader in artificial intelligence.
The new space showcases Oracle’s latest AI and cloud technologies through immersive demos, real-world case studies, and hands-on experiences—including a taste of Formula 1™ speed powered by Oracle Red Bull Racing analytics.
A New Hub for AI Collaboration
The centre introduces the redesigned Zayed Innovation Hub, one of the UAE’s earliest AI-focused spaces. It aims to bring together customers, partners, and government leaders to explore enterprise-ready AI solutions.
Highlights:
- Immersive demonstrations of Oracle’s AI and cloud tools
- Real-world use cases for business and public sector innovation
- Workforce training and AI skills development
By blending technology and hands-on learning, Oracle’s centre will help organisations build and scale AI-driven projects faster.
Powering Innovation with Oracle Cloud Infrastructure
The Customer Experience Centre taps into more than 200 Oracle Cloud Infrastructure (OCI) services and Oracle Fusion Cloud Applications. These platforms now include generative AI and intelligent agent features to simplify business operations.
Key offerings:
- AI-integrated enterprise applications
- Scalable infrastructure for large workloads
- AI agent platform for automation and analytics
Oracle says these tools will help UAE companies unlock new business models and reduce time-to-market for AI projects.
A Nod to Formula 1 and Data Intelligence
One of the standout attractions is the Oracle Red Bull Racing experience, which lets visitors virtually step into the cockpit of the championship-winning F1 car.
Features:
- Interactive racing simulator powered by Oracle Cloud
- Insights into real-time data analytics used by Red Bull Racing
- Demonstrations of how AI impacts high-speed decision-making
It’s an engaging way to show how cloud-based data processing can translate into performance—both on the track and in business.
Strengthening Dubai’s Digital Economy
The launch reinforces Oracle’s long-standing partnership with Dubai Internet City and TECOM Group PJSC. The collaboration supports Dubai’s Economic Agenda D33, which aims to double the size of the city’s economy in the next decade.
Statements from leadership:
- Nick Redshaw, Oracle: “We’re reaffirming our commitment to the UAE by bringing our latest AI technologies closer to customers.”
- Ammar Al Malik, TECOM: “Oracle is a key partner in our vision for a digitally enabled future supported by AI.”
Dubai Internet City continues to attract global tech leaders, housing over 4,000 companies and contributing 65% of Dubai’s tech sector GDP.
What is Oracle’s new Customer Experience Centre in Dubai?
It’s a state-of-the-art facility showcasing Oracle’s latest AI and cloud technologies, offering hands-on demos and training for organisations.
Where is it located?
The centre is in Dubai Internet City, the region’s leading tech hub managed by TECOM Group PJSC.
What is the Zayed Innovation Hub?
A dedicated space within the centre for AI exploration and collaboration, originally one of the UAE’s first AI hubs.
How does Oracle Cloud power the experience?
Through Oracle Cloud Infrastructure and Fusion Applications infused with AI and generative AI tools that support automation, analytics, and innovation.
Can the public visit the Oracle Red Bull Racing experience?
Yes, visitors can experience simulated F1 racing while learning how Oracle’s real-time data processing helps the team optimise performance.
