Oakley x 100 Thieves Eyewear Collection Returns with Gaming Tech
Gaming meets premium eyewear as Oakley and 100 Thieves drop their second collection March 6th. The HSTN SQ features Prizm Gaming 2.0 tech for serious gamers at Dhs 836, while the Neoforma offers sleek street style at Dhs 704.
Oakley and 100 Thieves are launching their second eyewear collaboration on March 6th, 2026, building on their successful partnership with two new styles that blend high-performance optics with gaming culture. According to Oakley and 100 Thieves' announcement, the collection features the gaming-focused HSTN SQ and lifestyle Neoforma sunglasses, continuing their futuristic narrative 100 years into a rebuilt digital world.
What's in the collection?
The Oakley x 100 Thieves collection centres around two distinct styles designed for different audiences. The HSTN SQ targets serious gamers with Oakley's Prizm Gaming 2.0 lens technology, which enhances colour contrast and reduces eye strain during extended gaming sessions. The frame features the signature 100 Thieves Geo-print pattern inspired by video game HUD maps.
The Neoforma takes a lifestyle approach with tonal black-on-black styling, perfect for everyday wear. It maintains the 100 Thieves aesthetic with their core logo etched on the lens and distinctive red Oakley hardware accents. Both styles showcase custom 100 Thieves branding throughout.
Each pair comes with premium packaging including a custom branded microbag, box sleeve, and zippered hardcase – adding to the collector appeal that made their first collaboration popular among gaming and fashion enthusiasts.
Gaming technology meets street style
The HSTN SQ's standout feature is Oakley's Prizm Gaming 2.0 technology, which builds on the original Meta HSTN glasses released earlier this year. This lens technology filters specific wavelengths of light to enhance visual clarity and reduce blue light exposure – crucial for gamers spending hours in front of screens.
The 100 Thieves Geo-print pattern isn't just decorative. It's inspired by heads-up display (HUD) elements from video games, creating a visual connection between the eyewear and gaming culture. The print appears subtly integrated into the frame design rather than being an obvious brand statement.
For the Neoforma, the focus shifts to versatility. The tonal black colourway works with most outfits, while the red Oakley hardware provides a subtle pop of colour that gaming fans will recognise.
The campaign story continues
This collection follows the narrative from Oakley and 100 Thieves' first collaboration, which explored "Dystopian vs. Utopian" themes. The new campaign jumps forward 100 years to a future being rebuilt, featuring content creator Anita Ye as a scientist wearing the HSTN SQ who discovers a breakthrough to rebuild a lost virtual world.
Popular streamer Rachel Hofstetter (Valkyrae) leads a field research team using the Neoforma eyewear to restore artificial life and vision to this digital frontier. It's an ambitious narrative that positions both styles as essential tools for navigating between physical and digital worlds.
The storytelling approach differentiates this from typical fashion collaborations, giving both products a purpose beyond just looking good – though they certainly manage that too.
Should you buy them?
At Dhs 836 for the HSTN SQ and Dhs 704 for the Neoforma, these aren't impulse purchases. However, the pricing aligns with Oakley's premium positioning and includes genuine technology improvements over standard sunglasses.
The HSTN SQ makes sense for serious gamers or content creators who spend significant time in front of screens. The Prizm Gaming 2.0 technology offers measurable benefits for eye comfort and visual clarity. For casual wear, the Neoforma provides Oakley's build quality and optical performance in a design that won't look dated next year.
Both styles benefit from 100 Thieves' strong brand recognition in gaming and streetwear circles. If you're invested in gaming culture or follow 100 Thieves content, the collaboration aspects add genuine value beyond just the eyewear functionality.
Price and availability
The Oakley x 100 Thieves collection launches worldwide on Friday, March 6th, 2026, at 10pm GST. The HSTN SQ gaming glasses cost Dhs 836 (converted from $228 USD), while the Neoforma sunglasses are priced at Dhs 704 (converted from $192 USD).
Both styles will be available at oakley.com, 100thieves.com, and select retailers worldwide. UAE customers should expect the collection to arrive through Oakley's regional distribution network, though specific local retailers haven't been confirmed yet.
Given the popularity of their first collaboration, expect limited quantities and potential sell-outs, especially for the gaming-focused HSTN SQ model.
Frequently Asked Questions
When does the Oakley x 100 Thieves collection launch?
The collection launches worldwide on Friday, March 6th, 2026, at 10:00 AM PT (10:00 PM GST). Both styles will be available simultaneously across all retail channels.
How much do the Oakley x 100 Thieves glasses cost?
The HSTN SQ gaming glasses cost Dhs 836 (converted from $228 USD), while the Neoforma lifestyle sunglasses are priced at Dhs 704 (converted from $192 USD). Prices may vary slightly by retailer.
Where can I buy the Oakley x 100 Thieves eyewear?
The collection will be available at oakley.com, 100thieves.com, and select retailers worldwide. UAE customers should check Oakley's official website for local availability and authorised retailers.
What makes the HSTN SQ good for gaming?
The HSTN SQ features Oakley's Prizm Gaming 2.0 lens technology, which filters specific light wavelengths to enhance visual clarity and reduce blue light exposure during extended gaming sessions, helping reduce eye strain and improve focus.
Written by
Subscribe to our newsletter
Subscribe to our newsletter to get the latest updates and news
Member discussion